Stop Branding Your Library!!

Ok, so I’m totally going to admit when I’m wrong but in my defense it wasn’t my fault. I got my MLIS at San Jose State when all they could talk about is branding and how important it is to brand your libraries and I went into library school after managing a heavily branded retail…

Branding Libraries: Final Steps- Live the Message! – Measurements – Conclusion – references

Live the Message Remember the brand name is also a promise about the library’s services to the community. Because of this that promise can never be broken. It must be shown through not only the brand image, the logo, the advertising, but also through the person-to-person interactions with the public while they are in the…

Branding Libraries: Step 6 – Tapping into Emotion

As pointed out earlier, perhaps one of the greatest areas of improvement would be the inclusion of emotional content in the creation of a library brand. To do this we must develop emotionally accessible attributes for the brand. This means that the brand should readily tap into the target market’s psyche and evoke an emotional…

Branding Libraries: Step 4 – Library’s Brand Distinction

 Next libraries need to identify their brand’s distinction. This means that libraries must define their message and position while determining what it is that sets them apart from the competition. This distinction is the potentially branded product. So, to determine what the distinction is, libraries need to ask themselves; are they the first, best, most…

Branding Libraries: Step 1 – Defining Branding

Many businesses are taking advantage of the benefits of branding their company. (Hendry, 2006) The library should not dismiss this opportunity to take the same advantages that private businesses are and brand the library in the same way. This set of blog posts will review the current brand image of the library and outline the importance of controlling…