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Search Results for: branding
Stop Branding Your Library!!
Ok, so I’m totally going to admit when I’m wrong but in my defense it wasn’t my fault. I got my MLIS at San Jose State when all they could talk about is branding and how important it is to … Continue reading
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Tagged advertising, american library association, branding, librarian, librarians, librarianship, library, library 2.0, management, marketing, technology
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Branding Libraries: Final Steps- Live the Message! – Measurements – Conclusion – references
Live the Message Remember the brand name is also a promise about the library’s services to the community. Because of this that promise can never be broken. It must be shown through not only the brand image, the logo, the … Continue reading
Branding Libraries: Step 8 – Advertise the image #library
The projecting of the image of the library brand must be carried out among all contact points with the consumer. As previously mentioned this means that the logo, the brand, the ideal about the library that you are trying to … Continue reading
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Branding Libraries: Step 7 – Building the Libraries Brand Image
Finally we can begin to discuss the creation of a logo, a memorable name, and maybe a tagline although the logo can be all three at once. If it is not then each of these must communicate thoroughly and concisely … Continue reading
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Branding Libraries: Step 6 – Tapping into Emotion
As pointed out earlier, perhaps one of the greatest areas of improvement would be the inclusion of emotional content in the creation of a library brand. To do this we must develop emotionally accessible attributes for the brand. This means … Continue reading
Branding Libraries: Step 5 – Owning a Phrase
Next in developing a brand, a library must own a word or phrase. When we are defining our message, we are trying to own a single word or short phrase in the mind of the target market. To say “own,” … Continue reading
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Branding Libraries: Step 4 – Library’s Brand Distinction
Next libraries need to identify their brand’s distinction. This means that libraries must define their message and position while determining what it is that sets them apart from the competition. This distinction is the potentially branded product. So, to determine … Continue reading
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Branding Libraries: Step 3 – Quality Products/Services
First and most importantly is that we start with a quality product. If we are to build a strong library brand then it is important that the product (the library) and our services are of the highest quality. We must … Continue reading
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Branding Libraries: Step 2 – A Brand Audit
When attempting to brand a product or service it is important to first consider what position that product or service already has in the minds of the customers. If it has been around for a significant number of years, in … Continue reading
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Branding Libraries: Step 1 – Defining Branding
Many businesses are taking advantage of the benefits of branding their company. (Hendry, 2006) The library should not dismiss this opportunity to take the same advantages that private businesses are and brand the library in the same way. This set of blog … Continue reading
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