Ok, so I’m totally going to admit when I’m wrong but in my defense it wasn’t my fault. I got my MLIS at San Jose State when all they could talk about is branding and how important it is to brand your libraries and I went into library school after managing a heavily branded retail … Continue reading Stop Branding Your Library!!
Live the Message Remember the brand name is also a promise about the library’s services to the community. Because of this that promise can never be broken. It must be shown through not only the brand image, the logo, the advertising, but also through the person-to-person interactions with the public while they are in the … Continue reading Branding Libraries: Final Steps- Live the Message! – Measurements – Conclusion – references
The projecting of the image of the library brand must be carried out among all contact points with the consumer. As previously mentioned this means that the logo, the brand, the ideal about the library that you are trying to communicate should be promoted at every possible customer touch point within the library itself and … Continue reading Branding Libraries: Step 8 – Advertise the image #library
Finally we can begin to discuss the creation of a logo, a memorable name, and maybe a tagline although the logo can be all three at once. If it is not then each of these must communicate thoroughly and concisely the essence of the library’s unique selling proposition. The logo of the library should represent … Continue reading Branding Libraries: Step 7 – Building the Libraries Brand Image
As pointed out earlier, perhaps one of the greatest areas of improvement would be the inclusion of emotional content in the creation of a library brand. To do this we must develop emotionally accessible attributes for the brand. This means that the brand should readily tap into the target market’s psyche and evoke an emotional … Continue reading Branding Libraries: Step 6 – Tapping into Emotion
Next in developing a brand, a library must own a word or phrase. When we are defining our message, we are trying to own a single word or short phrase in the mind of the target market. To say “own,” I mean that no other company could ever use that slogan to mean anything else … Continue reading Branding Libraries: Step 5 – Owning a Phrase
Next libraries need to identify their brand’s distinction. This means that libraries must define their message and position while determining what it is that sets them apart from the competition. This distinction is the potentially branded product. So, to determine what the distinction is, libraries need to ask themselves; are they the first, best, most … Continue reading Branding Libraries: Step 4 – Library’s Brand Distinction
First and most importantly is that we start with a quality product. If we are to build a strong library brand then it is important that the product (the library) and our services are of the highest quality. We must also recognize that this high quality product is not enough to give libraries a brand … Continue reading Branding Libraries: Step 3 – Quality Products/Services
When attempting to brand a product or service it is important to first consider what position that product or service already has in the minds of the customers. If it has been around for a significant number of years, in the same way that libraries have, then it is possible that the public perceives it … Continue reading Branding Libraries: Step 2 – A Brand Audit
Many businesses are taking advantage of the benefits of branding their company. (Hendry, 2006) The library should not dismiss this opportunity to take the same advantages that private businesses are and brand the library in the same way. This set of blog posts will review the current brand image of the library and outline the importance of controlling … Continue reading Branding Libraries: Step 1 – Defining Branding
PC Sweeney 