Library Funding Series
Co-Author
These action-driven manuals are filled with concrete steps that librarians, library staff, and boards can take to ensure that political support is there when they need it the most. Winning Elections and Influencing Politicians for Library Funding helps readers understand the strategies, resources, and tactics necessary for positive political action; Before the Ballot: Building Political Support for Library Funding is designed to help library leaders understand and navigate the political nature of their work in the years leading up to a ballot measure or political initiative.
Tomorrow’s Jobs Today
Chapter Contributor
Tomorrow’s Jobs Today helps new graduates and seasoned job seekers find their career path by letting them walk a virtual mile in the shoes of accomplished industry leaders to see which pair fits them best!
Ten new disciplines added to the text, including AgTech, and an expanded chapter on Health Information Technology
Includes in-depth commentary from experts documenting their career paths and insights into the novel issues and challenges they face.
Packed with additional resources such as job descriptions, salary ranges, and a comprehensive directory of associations supporting careers in emerging technologies.
Change the World Using Social Media
Chapter Contributor
In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities.
Starting with an overview of what social media tools provide, Signorelli shows how social media tools can be quickly learned and easily adapted to produce small- as well as large-scale changes when used effectively in conjunction with other collaboration resources and tools.
Information Services Today: An Introduction
Chapter Contributor
This third edition of Information Services Today: An Introduction demonstrates the ever-changing landscape of information services today and the need to re-evaluate curriculum, competency training, professional development, and lifelong learning in order to stay abreast of current trends and issues, and more significantly, remain competent to address the changing user needs of information communities.
Young Adult Library Services
Chapter Contributor
Finally, a single volume that comprehensively introduces and addresses the most pressing issues and opportunities in young adult (teen) library services. Perpetually in the shadow of service to children, and historically riven by fractious relationships between public and school libraries, young adult services continue to suffer inadequacies and inequities of all kinds. Consequently, this area of specialization remains without the capacity to build the institutional, political, cultural, or professional influence needed to grow and develop beyond ritual and repetition. Young Adult Services: Challenges and Opportunities (COYAS) begins to address these inequities by preparing professionals..
Q&A Industry Spotlight: Patrick “PC” Sweeney of EveryLibrary!
Interview – So Booking Cool
As we all know, COVID-19 has vastly impacted the world, including libraries. We recently chatted with Patrick “PC” Sweeney, the political director of EveryLibrary, a non-profit companion organization that commits to securing public and political support for library funding. Sweeney, a recipient of Library Journal’s Movers & Shakers award and the 40 Under 40 award by the American Association of Political Consultants, has raised more than $1.7 billion dollars in stable funding. KEEP READING…
Building Political Power With Email Lists
Article – Marketing Library Services
One of the most important things your library can do to ensure success at the ballot box is to build an active email list and use it to communicate with the public about the value, role, and relevance of the library in the community. Email lists let you create connections with supporters and update them on your campaign. They’re also incredibly helpful for tracking who your supporters are. KEEP READING…
Why You Need to Turn Your Library Advocates into Library Activists
Article – DEMCO
My first job in public librarianship was coordinating the opening of a brand-new library facility. Honestly, as a recent graduate from SLIS, I really had no business coordinating the opening of this building, and I didn’t know what I didn’t know.
I began the job in 2007, and by 2008, I was lucky enough to hire all of my own staff and build an amazing library team.
After spending 6 months training staff and assigning roles, the Great Recession began and I had to lay off half of my brand-new and well-trained staff! KEEP READING…
Building Political Support for Your Library Through Surfacing
Article – Journal of Library Administration
This column describes “surfacing”—a technique commonly used in political campaigns to raise awareness about a candidate or cause long before election day—and explores ways in which it applies to campaigns for library funding or initiatives. Surfacing is most effective during the earliest phase of a campaign to ensure that a candidate or cause is viable and has the resources needed to move the political agenda forward. KEEP READING…
We Can’t Be Complacent Anymore – PL Talks With Patrick Sweeney
Interview – Public Libraries Online
Patrick “PC” Sweeney is the Political Director of EveryLibrary, and coauthor of Winning Elections and Influencing Politicians for Library Funding, published by ALA Neal-Schuman. Nick Tanzi conducted the following interview with Sweeney over email on August 29, 2017, in which we discussed his book and the work of EveryLibrary. KEEP READING…
Who Votes for Libraries?
Article – SJSU School of Information
In 2008 the OCLC released its report “From Awareness to Funding: A
Study of Library Support in America,” which was a groundbreaking study on voter,
funder, and advocate attitudes and behaviors about libraries. Through a series of
public surveys and focus groups, the OCLC unearthed the first, and still the richest,
profile of what motivates people to support a library, and what demographic
characteristics matter when segmenting the public into Super Supporters, Probable
Supporters, and other categories. KEEP READING…
Cultivating Library Advocates in Your Community
Article – Innovative Blog
EveryLibrary Political Director Patrick “PC” Sweeney has suggestions for libraries to further engage their communities to mobilize members to go from library supporters to library advocates.
Why Libraries Need Advocates
While libraries remain a trusted public institution, the number of people in the US who say they support public funding for libraries is shrinking. If public sentiment continues to grow against public library funding, libraries could be in serious danger of losing public funding and being forced to close. KEEP READING…
Social Impact Heroes: Why & How Patrick “PC” Sweeney of EveryLibrary Is Helping To Change Our World
Interview – Authority Magazine
For me, leadership seems to be a lot more about getting out of the way of good people doing good work and supporting them by ensuring that they have access to the resources they need to do their best work. That often means trusting the people that I hired and trained to do their jobs while doing the background work of establishing organizational structures like budgets and strategic plans and building networks and connections that they can use to truly excel. I believe that really great leaders work for the people who they are leading and not the other way around. KEEP READING…
How to Use Data to Plan a Targeted Library Campaign
Article – Demco
Big data is heavily used in marketing and sales in a wide range of industries, and it’s also used by political campaigns to target messaging to voters. This data includes information about consumer buying habits, socio-economic indicators, gender, race, preferences, geolocations and much more. Each of these points of data can be put together to paint a broad picture of the consumer and help companies or organizations understand the needs of each individual. KEEP READING…
6 Steps to Building Partnerships That Benefit Your Library Campaigns
Article – Demco
Support (and opposition) for your library can come from some interesting places in your community — and it’s all about relationship-building. Start developing long-term relationships that can support your library campaigns positively. KEEP READING…
Library Advocacy: Messaging 3 Part Series
Article – Demco
Your library’s role in the community is evolving. However, people may not understand this. Plus, if your library is trying to be everything to everyone, you’ll end up being nothing to anyone. See why it’s so important for your library to have a message and learn how to get the word out. KEEP READING…
PC Sweeney 