ALA’s first ever Advocacy Flash Mob and Freeze took place in Jackson Square on Sunday at 5:50 pm amid a downpour that some participants dubbed a “Flash Flood Mob.” More than 50 library advocates gathered in front of Saint Louis Cathedral despite the rain to dance and sing “When the Saints Go Marching In” as a lead-up to the Freeze. Most wore t-shirts with library slogans on them to identify themselves as librarians supporting the New Orleans community, just as ALA did in 2006 when it was the first conference to return to NOLA after Hurricane Katrina. Libraries care about communities, and communities should care about libraries. The Freeze Mob was organized by the ALA Think Tank as a #makeithappen event.