The #Partyhard Post: How Partying Can Make Libraries Better

This post stems entirely from @librarianjp and our conversations on FB and his youtube video. From what I understand, he got inspired by Andrew W.K. so I’m researching that guy too. Anyway, I wanted to give him credit for getting me to think about this in a more creative way. Here it is…

Librarians need to party more and party harder. Now I know what you’re thinking! Yes, I have been to ALA and I know that librarians do party pretty well, but my thoughts go beyond this and I can only explain them from some of the things that have happened in my experiences with partying with librarians and what I think can come from librarians embracing some aspects of the #partyhard community.

A Celebration of our Profession
One of the first things that JP said to me about the profession of librarianship and the whole party hard theory was to the effect of needing to celebrate our profession more instead of mourning it. This really hit home for me at the time it was said because I was just reading about layoffs, libraries closing, hours lost, budgets cut, etc… I really feel like there are quite a few people who are quietly mourning the loss of this profession. But there’s no reason that we need to go out quietly. If we do really wind up going out, we should go out loud, kicking, screaming, and celebrating everything that libraries have done for the people of this country for the last 236 years. Really, our fellow librarians have accomplished a whole lot when you sit back and think about it! So now let’s celebrate it!

This leads me to something I despise but I will name it here. It’s a book called “The Secret.” Let me state that I HATE this book for a number of reasons. *But really, the power of the theory behind the book is the power of positive thinking. By believing that what you want can be accomplished you can accomplish it.* So, as a profession we need to begin this cycle of believing we can accomplish everything we need to. I don’t think that this can start from the position of negativity or self-doubt that I keep seeing and hearing but needs to begin from a position of positive actions. What better way to begin this cycle than through a party and celebration of our profession?

Party With Each Other
This is a conversation that I have had many times. In fact, I said something similar here in Loida’s video. The summary is that I’m always a little weary of going to sessions and workshops at conferences. This is generally because these were put together up to a year or more in advance. The people I’m interested in hearing from all write about what they’re excited about online and whatever it is that they’re presenting on was talked about on their blogs, twitter, youtube, etc… when they first thought of it. I almost never learn anything new from sessions. I do, however, learn incredible amounts at the socials and meet-ups. The people I’m excited to learn from are talking directly with me and telling me about what they are working on and excited about right now. I get to ask questions and get feedback on what I’m excited about on a personal level. People say what they wouldn’t or couldn’t say at a workshop and there is a significant barrier that is broken down in the social scene. The end product of this is that I have never learned more than when I partied with the people who I am a geeky fan of.

My other problem was brought up by Andy Woodworth and I fairly snarkly answered that the problem could be solved if we partied more. The problem was that library systems don’t collaborate enough. I think that a large part of the lack of collaboration and sharing between library entities is that many of the people involved in those organizations never meet. So, to help with this, Andrew Carlos and I started some Librarian meet-ups in the Bay area. We have only had two and I’ve only been to one, but at just this one meet-up I found out about a project happening in my neighboring library system that is only about a mile away that would allow for some kind of partnership with a project that I’m working on. If we hadn’t partied together, we wouldn’t have had this opportunity to learn from each other and see what we are each doing. Now, I have new collaborative project for Fall, I know what other libraries in my area are doing, how we can collaborate, and I know new people to plan exciting new services and programs with.

Party with our Patrons and Our Community
This was a completely random and recent thought that I had in the ALA Think Tank group. I have not really tested or tried this so I’ll just throw it in here at the end in case anyone is still reading.

What if we partied with our patrons? What if we just went to the bars in our communities and hung out all night, danced, drank, and really got to know our patrons in ways that we don’t get to know them at the reference desk? What could we learn about their real needs and wants? What would they tell us in a social setting at a bar or restaurant or concert that they wouldn’t tell us in the library? What do you think?

I guess I should say that at some level I have actually done this but not exactly in the way that I was thinking. While I haven’t really tried to make connections by partying in my community, I have partied in my community and I have made some connections. The first was that I was introduced to someone who already knew about my Guitar Project and had been following it because he wanted his organization to donate money to it! He actually knew me before I ever met him! (I was famous in my own mind for like 10 seconds) and the second was that I found out about a local chapter of the group called Guitars not Guns and they also want to help with the guitar project. But again, I wasn’t looking for connections as I’m proposing here, just out for the night. What if I was actually looking to meet folks?

*that summary just saved you $14.00 on Amazon so buy someone a drink.



Purchases from The Library Advocacy Store Support Library Advocacy Projects
like the Great Librarian Write-out

The Great Librarian Write-Out!

It’s time for librarians to get out of the echo-chamber of librarianship and get some good words out to the people. So I’m proposing an award (my own personal money) of $250 for the best library-related article to be published in a non-library magazine or journal. Yes, that’s right… My own personal money!! That’s how important this is to me!

There are thousands of amazing writers in our profession who write their own blogs and write for our professional magazines and journals, but rarely (or never) do I see an article written for the public in a major national magazine about how libraries help society in some great way. I don’t think there has ever been a time when such articles should be appearing amidst the news of library closures, resource cutting, and layoffs. Its time that we got the word out about libraries to as many people as possible!!

It seems to me that there are hundreds of topics for articles that could be written that would be applicable to the content of a major magazine. Off of the top of my head I’m thinking

-Saving Businesses Money (or starting a business) with Library Resources
– Forbes
– Entrepreneur
– Fortune
-Business Week

-How someone learned about their cultural identity at the library
– Ebony
– Latina
– Out!

-Pet Care information
-Dogs
-Cats
-Bark!

But this is only scratching the surface of the possibilities. I could keep going but I think you get the idea. If you want to participate and win $250 for your article published in a non-library journal or magazine, here are the criteria;

-You must be in some way related to the library profession, a library vendor, a patron, a friend of a patron, or at least heard of the idea of libraries at one point in your life.

-It must be a pro-library article speaking positively about the benefits of libraries in some aspect of society and addressing the need for folks to get up and go to the library for some reason or another.

-The article must be printed between February 15 2011, and the first day of the ALA Midwinter Meeting on January 20th 2012

-It must be published in a non-library related magazine or journal with a national (United States) or international circulation. More points will be given to an article in a magazine with the largest circulation, and you will receive bonus points for a feature article.

-You must submit, your name, the title, and date of publication (for verification) by emailing us or commenting below.

The articles will be judged by the members of the Think Tank at the American Library Association Midwinter Meeting in Dallas Texas in 2012. The winner will be announced January 24th 2012.

If you want to help us up the ante for prize money let us know by commenting below or sending us a message. Also, any money raised through our Café Press store will go towards added prizes and awards and other library advocacy projects as well so feel free to shop away! http://www.cafepress.com/libraryadvocate

Please be sure to sign up for the event on Facebook!!

*This event is brought to you by the members of the Think Tank.*
JP Porcarro
Allen McGinley
Jenn Walker
Tiffany Mair
Andrea Davis



Purchases from The Library Advocacy Store Support Library Advocacy Projects
like the Great Librarian Write-out

Punk-Ass Book Jockey
Librarians Against DRM
The Dark Ages Began With Closing A Library
..

Branding Libraries: Final Steps- Live the Message! – Measurements – Conclusion – references

Live the Message

Remember the brand name is also a promise about the library’s services to the community. Because of this that promise can never be broken. It must be shown through not only the brand image, the logo, the advertising, but also through the person-to-person interactions with the public while they are in the library. Any action that takes place in the library where a customer interacts with a librarian is an example of the pledge to maintain the promise of the library services. This means that every librarian on duty at all times must fully understand what the brand image that the library is attempting to project is and work every time with every customer to continue telling the story of the brand to the customer. By understanding that the staff has the ability to make or break the brand (as shown with the Abercrombie example earlier) they can make better decisions about their interactions with the patrons.

Measures and Measurements
Once the brand has been established and the plan is put into effect the job becomes one of continuously measuring the brand’s equity against that of the competitions and against itself. This measurement can be done through a number of ways. It can be accomplished through a variety of market research methods such as conducting market surveys, studying the sustainability of the library brand, and conducting focus group research to get an idea about the public’s perception of the library in their community. If it is found that the results of the measures are not the same as the library would like then the process becomes one of measuring the weakest areas for possible improvements and making adjustments in order to make those improvements. This is an ongoing and continuous process for the maintenance of the brand’s image and should not stop once the measures produce the desired results. If the desired results are found then the measurements must continue so that any noticeable slippage in the opinions of the public can be acted upon immediately to re-improve the brand’s image.

Conclusion
With a well-branded image of libraries the public can be given a sense of the importance of the library within their community. This kind of definition of image can lead to a number of benefits for the library including an increase of circulation and use as well as the potential for a renewed interest in the services of the library within the community. This in turn can lead to improved voting records for the library and eventually the potential for improved funding.

References

Allbusiness (2006). What is a brand? Retrieved November 17, 2006 from
http://www.allbusiness.com/marketing-advertising/branding-brand-
development/416-1.html

Chominskey, Dennis (2002) Cyberbranding essentials. Retrieved November 13, 2006
from http://www.phptr.com/articles/article.asp?p=30023&rl=1

Dempsey, B (2004). Target your brand. Library Journal

Gobe, M. (2001), Emotional Branding: The New Paradigm for Connecting Brands to
People. New York: Allworth Press.

Hendry, C (2006). Create your own brand. Wards Dealer Business

How to create a logo (2006). Retrieved on November 10, 2006 from
http://www.hotwebdesigntalk.com/logo-brand-identity/8-how-create-logo.html

Kirkendall, C. A. (1986) Of Princess Di, Richard Dawson, and the Book Review Digest
Research Strategies

Kranich, N. (2001). ALA at your library. Retrieved on November 13, 2006) from
https://cs.ala.org/@yourlibrary/nancymessage.cfm.

Lindstrom, M (2005). Brand Sense; Build powerful brands through touch, taste, smell,
sight and sound. New York; Free Press

Muniz, A. M. O’Guinn, T. C. (April, 2001) Brand Community. Journal of Consumer
Research

Roberts, K. (2004), Lovemarks: The Future Beyond Brands. New York: Powerhouse
Books

Schau, H. J. ( March, 2005) Religiosity in the abandoned. Journal of Consumer
Research

Walker, S. Lawson, L. V. (1993)MC Journal: The Journal of Academic Media
Librarianship, v1 no.1, Spring 1993:16-28

Underhill, P. (1999) Why we buy; The science of shopping. New York, Simon and
Schuster

All Previous Library Branding Posts

Branding Libraries: Step 1 – Defining Branding

Branding Libraries: Step 2 – A Brand Audit

Branding Libraries: Step 3 – Quality Products/Services

Branding Libraries: Step 4 – Library’s Brand Distinction

Branding Libraries: Step 5 – Owning a Phrase 

Branding Libraries: Step 6 – Tapping into Emotion 

Branding Libraries: Step 7 – Building the Libraries Brand Image

Branding Libraries: Step 8 – Advertise the image

Branding Libraries: Final Steps- Live the Message! – Measurements – Conclusion