The Biggest Thing to Happen to Library Advocacy EVAR!!

Chrastka is a baller
Unless you’ve been under a rock the last month or so, you’ve heard about EveryLibrary. This is probably one of the most exciting developments in library advocacy since Andy Woodworth got the Old Spice guy to talk about libraries.

EveryLibrary is a PAC (Political Action Committee) that functions to support library initiatives at the ballot box. In case you don’t know what a PAC is or the larger Super PAC, you can watch Stephen Colbert brilliantly explain it on the Colbert Report and the Daily Show. If that’s not your thing, here is a video that explains them.


THIS WILL NEVER WORK WITHOUT YOUR SUPPORT

Basically, what this means for us librarians is that we can now have the power of presidential election kind of money and resources behind our ballot initiatives for our libraries. Can you imagine what would happen if we raised millions of dollars for our campaigns like the Presidential Super PACs do for theirs? We would most likely never have to worry about another underfunded library again.

You might ask yourself though… Why doesn’t ALA do this? Or doesn’t ALA already do this kind of lobbying? Well, the short answer is no, they can’t and because I’m not smart enough to explain it all myself, I copied the information from the EveryLibrary website below to explain it.

EveryLibrary grew out of the need for a politically active organization dedicated exclusively to supporting local library initiatives at the ballot box. Many library associations – both at the national and state level – are organized as 501(c)3 educational associations. Current law and regulations prohibit these associations from engaging in direct voter advocacy or funding political campaigns. As a 501(c)4 organization, EveryLibrary can act where these associations cannot. The opportunity to fundraise and directly support library ballot initiatives will be unique in the library world.

In each election cycle, tens of millions of dollars are at stake for libraries. From bonding for new or remodeled building projects to changing milliages, levys, or tax rates that impact staffing, collections, programs, and services, libraries are on the ballot. EveryLibrary needs just 50K to Make It Happen, they need our help!

EveryLibrary will help libraries:

  • Assist libraries in both the pre-filing and campaign stages of an initiative.
  • Provide strategic consulting services, voter segmentation advice, and assistance in developing ballot language.
  • Conduct feasibility studies and assist in setting up a local committee or PAC.
  • Develop a fundraising strategy for your local committee or PAC.
  • Train volunteers in voter education and get-out-the-vote techniques.


  • During the run of a campaign, EveryLibrary can:

  • Continue technical and capacity-building consultancy.
  • Provide direct financial support to the local committee or PAC in seed-stage or sustaining levels of support.
  • Conduct direct voter education and get-out-the-vote efforts.


  • So what can you do to help out?
    There are a lot of things, but really, EveryLibrary needs to raise 50k to start the PAC and start helping libraries by November. This is the most important thing you can do right now. Give $5.00 if you can. Give more if you can do that! Share the links with your friends if you can’t give money. Ask your friends and family to give or maybe host a fundraiser. Remember that politicians who oppose libraries are raising MILLIONS of dollars. EveryLibrary is just asking for 50K. We have the power to make this happen.


    You can hear the Founder of the Library PAC, John Chrastka, talk about EveryLibrary with Steve Thomas on his podcast via the link below.

    John Chrastka Talking about EveryLibrary

    Seriously? Are We Still Using Second Life?!

    <rant> A recent post on an article hipped me to the fact that some library organizations might still be active in Second Life!! I couldn’t believe it. But maybe I’m just totally wrong on this one so I’m open to your criticism of my criticism. Here is why I think that Librarians should get off second life.

    Second Life is for Geeks and Pedophiles

    It WAS cool. At one point, a long time ago in the way back machine. It looked like it would turn into the next Facebook but then it kind of fizzled out to become the next Myspace. I take that back, that’s kind of harsh, they do boast about having 15 million users so I guess it’s more like G+. Everyone has an account, but nobody actually goes there. (the soundtrack to Second Life should just be crickets and wind blowing and investors being sad).

    It WAS innovative. Part of being innovative is knowing when to know to walk away from something. Sometimes I think innovation is as much doing something as it is not doing something ridiculous. Here is a good example – a tumblr of people using QR codes.

    This program also boasts a completely ridiculous learning curve for use. Basically, what someone has to do is re-learn everything that someone had to learn to live a regular life all over again. That is, walk, talk, move, dress yourself, pick things up, put things down, etc… (you do get to learn to fly though). I already learned that crap, why do I have to learn it again to get the same effect I do in first life?

    Here’s the deal. After learning (relearning) all that garbage you then have to find the place you have to go on a map then get there however you want to get there, then interact with that space in some way to get what you want. All the while you spend massive amounts of time dodging people asking “ASL?” But, what really irks me is that once you get there, you sit in a room and watch… wait for it…  a freaking webinar!! WTF!!? People!! WTF!!?

    You know what would make it all easier? Turning on your computer and clicking ON A LINK FOR A WEBINAR!!!??? I’m a freaking genius! Why has nobody thought of this before!?

    Anyway… I have more, but I just feel like being done now.</rant>

    Partying = Library Community

    Since I’ve been banned from Facebook because someone marked me as spam for sending out too many invitations to library parties. I’m going to defend myself a little bit here.

    I’ve been thinking more and more about partying as a professional activity so the next few posts that I do are going to be about how partying Makes It Happen. This post is going to be about communities of Librarians.

    We desperately need a more closely knit library community. One of the best things I’ve learned from JP, Allen, and the ALA Think Tank is that if you want to build a community, you have to party. Partying builds social connections, strengthens our relationships, allows us to get to know each other without a Robert’s Rules Agenda, and because partying is a positive activity, it allows us to come together in a way that meetings about budget cuts or trainings just can’t.

    So, here are all the reasons we need to party to build our local communities of librarians.

    The world works on Social Connections
    As I get older and watch the world around me I’ve come to the realization that the only reason that some people get ahead and others don’t is because of their social connections. If you look at people who are considered great and take a step back from the person, you’ll quickly see all the people around them that help them to make it happen. Nearly everyone, from politicians, to business owners, to movie stars got their start because of the people around them. If we want to get our start and get ahead as a profession, we need connections. No man is an island, Entire of itself.

    Mentorship
    I’ve been involved in a bunch of mentorship organizations for libraries and usually it’s extremely difficult to be a mentor when we live hundreds or thousands of miles apart and never met. If you want to be a mentor or if you want a mentor, getting involved in a community is a great way to do that. In fact, all of my mentors have been people that I’ve partied with at conferences, gotten to know, and been a part of my community of professionals.

    Advocacy
    Did you know that other, more successful, professional groups who are vying for tax money have very organized local communities? The police, for example, when general fund money is being discussed, have a large group of people that they can call on locally to go to city council meetings, run from a script, and help advocate for the money. We are much more powerful in large numbers and we desperately need those numbers.

    Celebrate your Profession
    While this is more about the party than the community, I want to point out that having a large group of local professionals that you are friends with, that you can text or email or call when you’re feeling down about what’s going on in our profession, is so extremely helpful! I have a quite a few librarians that I can get a hold of at anytime if I want someone to help me celebrate all the amazing things we do for our citizens.

    Inspiration
    Have you ever run out of ideas? Don’t feel bad, that happens. But how do you get new ideas? Well, if you have a community of professionals around you, it’s easy to find out what they’re doing and get some inspiration. We are all surrounded by so many great librarians and we hardly ever get the opportunity to see what the people working in the library down the street are doing. Having a community of professionals around you that are part of other organizations really helps!

    Organizational Blues
    Sometimes we get stuck in a rut and we look at our own organizations through the lens of the employee who has been there for so long that we forget about the excitement. Getting out with a community of people who work in other organizations might get you to find ways to energize your own library, or it might make you realize that yours isn’t so bad after all. Either way, that’s a win!

    Collaboration
    One of my biggest frustrations in our profession is that we don’t collaborate enough across our organizations. For example, Cheryl Lee is a fantastic librarian who does some amazing work at a library about 2 miles away and I really want to work with her to do something awesome (I don’t know what yet). The only reason that I know that she does awesome stuff is because she is part of our small but growing local library community. If we had a better and closer community, we could potentially do more together, share costs, and just generally be more awesome.

    My All Keanu Presentation on Professional Networking

    Ok, so… I’m still working on my response to my last post and I’ll have it out for you on Tuesday. In the meantime, here is something a little more unexpected. This is my all Keanu Reeves presentation on how to successfully network in the profession at conferences. I had way too much fun making this.

    Professional Networking

    View more PowerPoint from Patrick Sweeney

    Advice for Choosing a MLIS Program

    A couple of weeks ago, someone asked in the ALA Think Tank about what MLIS program they should enroll in. They wanted to narrow down their search to a school that would allow them to do well in a museums and archives library. It didn’t take long for many people to answer her question in a few different ways and it got me to think about what made my Graduate program as San Jose State so successful for me. I thought I would share a longer post about my thoughts on getting the most out of your MLIS Program for your future career.

    Don’t Pay Too Much!
    I know a couple of librarians who paid to go to private institutions or otherwise very expensive schools to get their MLIS. I would advise you not to do this. The MLIS that you receive is pretty much the same no matter where you go and the big difference is the dept you have when you’re done. You probably won’t get paid more if you go to a prestigious school and the starting salaries for librarians are pretty sad. However, you might come out feeling well trained or that you got a good education, but most librarians I talk to and many of the ones that paid for those expensive schools said that they learned more in their first week on the job then their entire academic career. I would suggest (as sad as it is) to select your library program on price.

    Meet People
    So what do the big schools have to offer if they’re so expensive? Well, a lot of those schools have professors or other contacts within the profession that will help you out later in your career. For example, Pratt has John Barry and his words of wisdom and mentoring have helped more than one librarian I know out of that school. But I’ll tell you this, many of these same people go to conferences and other events where librarians gather and you’ll do just as fine meeting them there. So the money you save from not going to those expensive schools can take you to conferences around the country where you get the same perks and the option to meet even more people!

    If you can’t afford that then I would suggest joining Twitter, youtube, starting a blog, joining the ALA Think Tank, or another Facebook group, and connect with people there. In the end though, I would always suggest that you back up your online persona with your real one so at some point meet people face to face.

    Make It Happen
    Still don’t have the money to get to conferences? No problem, start your own meetups and gatherings for librarians in your area. For example, in the Bay Area there are three Meetup Groups for librarians. There is the Bay Area Librarians Group, the Information Amateurs Social Club, and the Information Professionals Social Club that put on events. But beyond just meetups and socials etc… you should just generally try to make it happen wherever you go. If there is something that you think that profession needs, just go ahead a do it! For example, Andy Woodworth created the People for a Ben and Jerry’s Themed Ice Cream Flavor, a bunch of people in SLIS made a Librarians do GaGa video that gained them notice in the profession, and there many other example. Basically, I’m saying make something awesome happen!

    Get Involved
    Schools typically have a student chapter of the ALA or various other leadership opportunities that you can take part in. These kinds of things look great on your resume and show that you’re taking a serious interest in your profession beyond the day to day job. If they don’t have one of these you can make it happen and start one.

    Find an On the Job Opportunity

    I know a couple of folks who didn’t work at all during their SLIS program and once they got out where surprised to find that employers want someone with some kind of experience. Please, I’m begging you, if you don’t take any of my advice, at least take this one! If you don’t have library experience prior to enrolling in your SLIS program then you need to volunteer, do an internship, find a library job as a page, or at the very least offer to wash a library’s windows or something! Here is a cool tip BTW – go to your local elementary or highschool districts and offer to volunteer in their libraries. Many of these are closing and you might get some pro-points by voluntarily running one. This is a rocky subject because these libraries SHOULD NOT be run by volunteers, but at least both parties get a little something out of it. If there are school librarians on campus they are usually way over worked, way underpayed, and in some cases they are not even librarians so they are even way undertrained. This place is a goldmine for exciting work that can show how important libraries are to these communities of students (but that’s another blog post)

    In end, let me just reiterate what I said at the beginning – It doesn’t really matter what school you go to, but what you do with your time there.

    Stop Branding Your Library!!

    Ok, so I’m totally going to admit when I’m wrong but in my defense it wasn’t my fault. I got my MLIS at San Jose State when all they could talk about is branding and how important it is to brand your libraries and I went into library school after managing a heavily branded retail chain. In fact I was so enamored with the idea of branding libraries that I wrote all of these posts about it.

    But then, I had my interview at the library system I currently work at and I spent exactly 5 minutes in a room with Martin Gomez and realized everything I thought about branding libraries was absolute crap. While I could never even dream to express what he said to me as eloquently as he did in those five minutes, and it’s taken me years to come to terms and process what he said to me, I am going to write about why I now think I was so wrong.

    1) What is the goal with branding?
    The first thing I started to think about after that interview was, well… What problem are we trying to fix with branding? Basically, I think that branding allows marketing the available services, programs, and materials, at your libraries to be easier and centralized and that’s really about it. If that’s a library’s goal then that’s fine, I get it. Branding is all about marketing. But if someone thinks it’s going to do much beyond that, then I’m wondering what other problems they think it’s going to solve. Please comment below on this one as I’d like to hear from you.

    2) How many people go to multiple libraries in the system?
    This, I think is a critical question. Because one of the arguments I hear in favor of branding is that a library is trying to show that when someone walks into a library they know that they are in such-and-such library system. But, if a library system finds that a very low number of patrons go to multiple branches throughout the system, then maybe this isn’t that big of a concern after all?

    3) Part of a consortium?
    A problem I see with a branding a library as part of a larger consortium is that there are libraries in the consortium that are actually part of another library system and aren’t branded the same. Are they branding themselves as something different? I find that they typically are. This is probably not a problem if we look into the concern above, but in our area in the bay, we do see a lot of patron crossover from nearby library systems and they all have different services available (which I think they should). My question here is, do people really care that they are in this library system or the next or do they care that they can use their library card?

    4) Critical mass of libraries with the same brand or at least using the same card?
    This brings me to this thought. If library systems aren’t branding themselves alike across the board, then do we have a critical mass of libraries necessary to create a brand? Brands like Starbucks work because they are so wide spread that wherever you go in the country (and the world) you can easily recognize it and know that you can get a venti mocha that will taste pretty consistent with the last place you got it. In the case of libraries, are enough libraries offering enough of the same services that what is available is easily recognizable? Probably not.

    5) Same services available?
    I would argue that for many library systems, offering the same services from system to system (or even branch to branch) would not be a great idea since so many communities need such different services and programs. A rural library doesn’t serve the same function as an urban library in a lot of ways and so branding them both the same by offering the same services wouldn’t work out. This is also why, when I’m overseas and visit a Kentucky Fried Chicken, the menu is slightly different than it is in the states. Sometimes, it’s better and more profitable to be different and give out what people want instead of what we want to provide.

    6) Looking the same
    Well, that Kentucky Fried Chicken looks the same as the ones here in the states! Once again, I would argue that this only works because there is so much crossover of customers from store to store at KFC and would refer you back to numbers 2, 3, and 4 on this list. There are enough people moving from store to store around the county, the fact that a more common or easily accessible currency is used that allows that movement (money) as compared to library cards, and that there is a critical mass of outlets offering the same or similar goods and services.

    But here is where I think Branding is right. If a library system serves a small enough or similar enough community of users that they typically want or need the same services and programs etc… that there is a large enough crossover of patrons between the library system’s branches who are not also using a number of other libraries in the area or that the use of those libraries would not dilute the brand they are trying to create. And of course, that the cost of trying to rebrand every library is far lower than the benefits. I’ve only seen 2 public library systems where I would argue that this occurs.

    One the other hand, sometimes I wonder if many libraries are already branded? I’ve been to many libraries around the country that are branded as community libraries. They are branded separate and distinct to the community they serve even though they are part of the same library system. Maybe building community libraries and branding them as the library that serves their community is the way to go. In which case, it is simply the library’s role to serve their community and provide what their community wants and needs. Or, maybe to REALLY stand out from the crowd you shouldn’t brand your library like every other company?

    Nooks and the Print Disabled (the elephant in the room)

    I’ve been thinking about the issue of providing access to materials for the hard of sight while balancing those needs with those of the Library and the community. This stemmed from a bunch of comments on the ALA Council Listerv, some in person, and one or two on my blog. The issue is pretty serious, especially since the National Society for the Blind is threatening to sue any library that starts a Nook lending library. I have a couple of thoughts on this whole problem and of course I have some solutions that I’d love to hear your thoughts on.

    First of all, let me make this one clear – On many forums I have read that libraries should offer Kindles instead of Nooks. This argument is brought up because some of the Kindle Content and the device itself at least has some features to help the sight impaired. However, this is NOT going to happen. I have a lot of issues with both Kindles and Amazon and some of their practices. They also will not work with libraries in any kind of meaningful way. They continuously change their terms of agreement and if you get one representative to give you the go ahead, you still run the risk of another saying no AFTER you buy all the Kindles. Of course Buffy Hamilton lays it all out here too. I have read way too many horrible library stories against both Amazon and Kindle to use those.

    Updated – *I am having people comment that Kindles are NOT print disabled friendly, my paragraph above was in response to messages that people have sent me that said that they were and that therefore we should provide Kindles instead of Nooks. Either way, it’s not a viable solution*

    There was a comment on my blog that we force Barnes and Noble to make the device navigable for the blind. I would love this to happen, however I have a doubt that it’s going to happen anytime soon, or soon enough, but I would love people to keep the pressure up so please keep that fight going!

    One of my most basic (and least favorite) solutions is that most libraries offer access to the same content through a multitude of other systems that work for the sight impaired. Some of the ones that I can think of are, CD audio books, Playaways, and downloadable audio books on computers and other MP3 devices. If the same content is made available in audio version, would this be a way to ensure that we are properly serving the needs of the Hard of Sight Community? This question admittedly comes out of ignorance, and I’d love to hear people’s thoughts on this specifically.

    In California we also have an amazing library that we can get a wide range of materials from for our patrons. The California State Library loans braille, cassette and digital talking books, magazines and playback equipment to Californians unable to read conventional print. I know that this solution may not be the same as the Nooks, but I think people will be able to get the resources a lot faster than they would a Nook since the waitlist for most Nook devices is crazy if Sacramento Public Library is any indication of its success.

    Here is my real thought for a solution though. We could offer materials via something like an Ipod Nano. They would hold a high amount of material just like a Nook, but in audio format. If I’m reading these reports right, then I think this would be a very legitimate solution. But really, I’d like to hear people’s thoughts on this before we go out and buy them.

    The library (and me), love serving all people in our community and we really strive to do just that. We are navigating a new environment and I would love to hear people’s legitimate solutions before we start running around suing each other. We are here to help each other learn and grow and we can do that together by crowdsourcing some solutions. Help me come up with some solutions team.

    Libraries – Arguments for the Check-Out of eReaders.

    Great post by Bobbi Newman (eReader circ would solve these issues too)
    This is the post where I defend our library’s decision to Loan Nooks and make the argument that we should drop eBook circulation altogether. I know there are a bunch of reasons why people are going to argue that we shouldn’t check out eReaders and not to Drop Overdrive so I’m going to handle each of the ones that I have encountered here. (Later I’m going to argue for all the reasons why this solves all of our problems with eBooks)

    We didn’t check out VCR’s why should we check out Nooks?
    First, I would make the argument that maybe we should have. Then I’m going to ignore that statement, not defend it, and move on to my real argument. We check out books. The thing that we are checking though really, is not the book itself. We aren’t in the business of giving people access to cardboard and paper, that’s just the container for the information inside and it’s a container filled with information that we are checking out to our patrons. In the same way, the Nook is the container for the information in the digital age. Pre-Loaded Nooks are just a book with plastic and metal as the container instead of paper and cardboard. In contrast, a DVD Player, VCR, TV, Game Console, have no content within the devices. A pre-loaded eReader does though.

    I hate eReaders, make them check out a book!
    Strangely, I’ve heard this the most. We need to realize that information comes in many forms, some we love, some we hate. Personally I’m not a fan of eReaders either. But that’s not really my job. I’m not here to force people to have the same warm fuzzy experiences I had when I was child, I’m here to provide a service to my community. Specifically, I’m here to allow people to have access to information to help them become the people that they have the power to become. If they want to do it with information contained in an eReader format, that’s what I’m gonna give’em.

    Nooks require a computer to upload books from Overdrive
    Temporary access to digital books through a clunky program is a bad, horrible model of librarianship and luckily it’s only our first try. We can do better, and we can provide digital content through the circulation of eReaders instead of providing access through a horrible circulation model governed by publishers and a shaky (at best) product. We won’t even need Overdrive and our patron’s won’t need a computer if we just circulate pre-loaded eReaders.

    People won’t come to the Library to get eReaderss
    Well… I think they will. If they can check out every book on Lizards in the entire library system for their science project with one check-out, or every mystery novel written in the last ten years, or ALL of the current New York Times bestsellers with one trip to the library, then I think they will do it. Also, it solved a problem that the publishers recently whined about on a recent New York Times Article – “Ms. Hirschhorn says the reason publishers didn’t worry about lost sales from library lending of print books is that buying a book is easier — no return trip is needed to the bookstore.” Problem solved.

    Anyway, those are the big four arguments that I have heard against circulating eReaders at a library. But I am 93.4% convinced that this is the model that we need to follow in the digital age. If you want hard statistical evidence of its success rate, get on the waitlist for a Nook at Sacramento Public Library. The wait for those is as long as my… Well, It’s long.

    Thank Your Senators for their Support (or send them something anyway)

    Alright team… After yesterday’s Tweet campaign to show support for School Libraries I was wondering what to do next. I mean, what do we do if they do get supported? How can we show our appreciation? Well, luckily I didn’t have to think about it too long. I received this email from Ann Crewdson on the ALA Council Listserv.

    Hi all,

    I had to share this piece of positive information with you all. I just got off with the phone with Senator Cantwell’s legal aide after asking her to support school librarians. I told her it was “me again.” She laughed. I told her that if Senator Cantwell supports school librarians I would send her a personalized READ poster signed by educators, just like the one I’m giving Senator Patty Murray for championing schools, kids and reading. It piqued her interest. She said chocolates wouldn’t make it through the office but a poster would!

    So there you go… Thank your Senator with an ALA READ Poster. I intend to make one from the READ cd from the ALA store and put a pair of tennis shoes in the middle for my Senator (who is known as the “mom in tennis shoes”). And Senator Canwell won’t get hers until she supports school librarians. 🙂

    What’s everyone else doing?

    Ann Crewdson
    Councilor-at-Large 2011-2013

    I think this is a great idea! We need to show our thanks to our senators who do support libraries and librarians. Personally, I would prefer the chocolate, but I see her point that it wouldn’t make it out of the office. Anyway, if your senator supports school libraries or public libraries, at the very least we need to be thanking them in some way. A signed poster is a great way to do this because they may hang it up and it would serve as a constant reminder that libraries are important! Or… If you send a Read Poster that is signed by children in your library or some other little way to yank on some heartstrings of our politicians maybe they will change their minds if they don’t support libraries.

    My whole point here is that maybe we should all send our local politicians a signed read poster? Or, maybe a read poster with your library’s children on it? What are your thoughts?

    If you want to purchase a read poster, here is the ALA Store!

    For a custom Read Poster I found this link too. Its even cheaper than a ALA Read Poster.

    Library Good News: The FCC Knows How Important Libraries Are!

    I received this email from the fabulous Bobbi Newman on the ALA Council Listserv about today’s FCC announcement regarding broadband adoption that highlights the role of libraries now and in the future. Bobbi wrote up a fantastic (and analytical) post about it already so I’ll just highlight the part that is about libraries so you don’t have to read the whole thing. Here is the part most related to libraries;

    For millions of Americans, libraries are the only place where they can get online. For millions more, libraries are an important complement to at-home connectivity, and they remain, as they always have been, a trusted resource in communities.

    During the day, libraries have become job centers and librarians career counselors – and after school a place where many students go to do homework online. Last year, more than 30 million Americans used library connections to seek and apply for jobs, and 12 million children used them to do homework. Millions of others are using library connections for health information. Many – but not enough – of America’s 16,000 public libraries have become vital centers for digital literacy.

    Librarians are helping meet some of the vast need — and I applaud them. But according to a recent Gates Foundation-funded survey, only 38% of all libraries offer a basic digital literacy class. In rural areas, in places like West Virginia, it’s only 25% of libraries. That’s a big missed opportunity. We should aim to double those numbers.

    The E-Rate program – one of our most successful programs – connects schools and libraries to the Internet. Senator Jay Rockefeller, the great champion of E-Rate who, along with Senator Olympia Snowe and others, created the program, once said, “Our classrooms and our libraries are often the only way that our children and citizens can tap into the wonders of computers and the links to a vast world of information and knowledge. We want schools to be a place where children delve into computers. We want libraries to be vibrant centers of learning for families.”

    In that spirit, we plan to launch a proceeding to explore how the E-Rate program can expand access to digital literacy training at more public libraries and schools across the country and, ultimately, forming a Digital Literacy Corps.