The Biggest Thing to Happen to Library Advocacy EVAR!!

Chrastka is a baller
Unless you’ve been under a rock the last month or so, you’ve heard about EveryLibrary. This is probably one of the most exciting developments in library advocacy since Andy Woodworth got the Old Spice guy to talk about libraries.

EveryLibrary is a PAC (Political Action Committee) that functions to support library initiatives at the ballot box. In case you don’t know what a PAC is or the larger Super PAC, you can watch Stephen Colbert brilliantly explain it on the Colbert Report and the Daily Show. If that’s not your thing, here is a video that explains them.


THIS WILL NEVER WORK WITHOUT YOUR SUPPORT

Basically, what this means for us librarians is that we can now have the power of presidential election kind of money and resources behind our ballot initiatives for our libraries. Can you imagine what would happen if we raised millions of dollars for our campaigns like the Presidential Super PACs do for theirs? We would most likely never have to worry about another underfunded library again.

You might ask yourself though… Why doesn’t ALA do this? Or doesn’t ALA already do this kind of lobbying? Well, the short answer is no, they can’t and because I’m not smart enough to explain it all myself, I copied the information from the EveryLibrary website below to explain it.

EveryLibrary grew out of the need for a politically active organization dedicated exclusively to supporting local library initiatives at the ballot box. Many library associations – both at the national and state level – are organized as 501(c)3 educational associations. Current law and regulations prohibit these associations from engaging in direct voter advocacy or funding political campaigns. As a 501(c)4 organization, EveryLibrary can act where these associations cannot. The opportunity to fundraise and directly support library ballot initiatives will be unique in the library world.

In each election cycle, tens of millions of dollars are at stake for libraries. From bonding for new or remodeled building projects to changing milliages, levys, or tax rates that impact staffing, collections, programs, and services, libraries are on the ballot. EveryLibrary needs just 50K to Make It Happen, they need our help!

EveryLibrary will help libraries:

  • Assist libraries in both the pre-filing and campaign stages of an initiative.
  • Provide strategic consulting services, voter segmentation advice, and assistance in developing ballot language.
  • Conduct feasibility studies and assist in setting up a local committee or PAC.
  • Develop a fundraising strategy for your local committee or PAC.
  • Train volunteers in voter education and get-out-the-vote techniques.


  • During the run of a campaign, EveryLibrary can:

  • Continue technical and capacity-building consultancy.
  • Provide direct financial support to the local committee or PAC in seed-stage or sustaining levels of support.
  • Conduct direct voter education and get-out-the-vote efforts.


  • So what can you do to help out?
    There are a lot of things, but really, EveryLibrary needs to raise 50k to start the PAC and start helping libraries by November. This is the most important thing you can do right now. Give $5.00 if you can. Give more if you can do that! Share the links with your friends if you can’t give money. Ask your friends and family to give or maybe host a fundraiser. Remember that politicians who oppose libraries are raising MILLIONS of dollars. EveryLibrary is just asking for 50K. We have the power to make this happen.


    You can hear the Founder of the Library PAC, John Chrastka, talk about EveryLibrary with Steve Thomas on his podcast via the link below.

    John Chrastka Talking about EveryLibrary

    This Facebook Ad Campaign Might Save Your School Library

    John Chrastka is a BOSS! This is a guest post from him about his campaign to get signatures on the White House Petition on School Libraries

    On Wednesday, January 25th, a call went out for donations to help support a targeted advertisement via Facebook in support of the White House Petition on School Libraries. Quick creative, keywords, and copy were built about the petition and fielded to an initial audience of 3.8 million people. By 10pm that evening, 34 individual donors pledged $1,250 in support of this outreach. The initial ad targeted Facebook users people who have keywords on their profiles indicating that they were supporters of libraries, reading, and books, or were professionally involved in the library field. From 2pm CST on 1/25 through 2pm CST on 1/27, the ad was seen at least once by 255,000 people.

    It quickly became apparent that the funding could be used for more targeted advertising to a wider audience. Within the first 24 hours, ALA’s Office for Library Advocacy created a special post on the I Love Libraries Facebook page to support this project. By Friday at Noon CST, five new ads with extensive, targeted keywords were fielded to the following groups out among the public: Libraries, Books and Writing, Education, Parents, and Friends of I Love Libraries Fans. A 6th group, ‘Civic Minded’, is ready to roll in case we need it. This phase of the campaign has a potential audience of 44 million people and will direct them to the special ILL page. The keywords and creative for this phase are attached and available to you open-source for future use in local, statewide and regional campaigns.

    As the campaign wraps up after February 4th, a full set of statistics about the efficacy of these keywords will be available for you to benchmark your own projects.

    This ad campaign is not the only thing helping this petition along nor is it the only driver. We could have $10k to spend but with our run way we need word of mouth and friends and family to help us deliver as well. We have 7 days (through Feb 4) to make it happen across the library ecosystem as we use our networks to get the word out. Help light a fire yourself by posting and sharing the petition and the I Love Libraries FAQ.

    Thanks to Jaimie Hammond for her social media skills and creativity, Marci Merola at ALA OLA for her leadership on ESEA reauthorization and school libraries, and the ALATT crew for stepping up when it is needed.

    Thanks to PC Sweeney for the guest post. (no John, Thank you!)

    John Chrastka | jchrastka@associadirect.com | facebook.com/chrastka