Ok, here it is. I’m absolutely and totally fed up with grassroots library marketing. Now, I’m not saying that some folks aren’t doing awesome things with it, I’m just saying we can do better. I think it’s about time that the library starting some real fundamental advertising and marketing. I mean the kind of awesome commercials you see during the super bowl or at the very least prime time television. Or, at the VERY VERY least, late night or midday commercials. But really, what I would love to see is one of those hour-long infomercials like you see for those products that slice and dice and make some kind of fries. But wait! There’s more! I would also like to see billboards, street signs, signs on buses and popups on the Internet and the whole litany of regular advertising in use by major corporations. Why can’t we do that?
Ok, I’ll tell you why. Its because we all work so far apart from each other and our networks aren’t tied together like a franchise where we can do real resource sharing, where our friends groups can work closely together, and where we can share costs on such extreme projects. I think it’s about time that we start these kinds of projects. That we start coming together as a profession to really start a library franchise with a brand name that we can plaster our cities, televisions, and intertubes with. Maybe then we can finally get away from this crap grassroots (read cheap) marketing, start playing with the big boys, and getting the word out to Joe Public about what libraries are and what we have become.
While we’re at it…. Can I beg you to please, at the very absolutely total complete least, knock off the eight and a half by eleven colored paper with clipart and comic sans font that so many librarians pass off as adequate marketing?
*added* I just recently discovered these library marketing blogs. I was going to write more but these folks pretty much cover it all.
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