The Only Online Platforms you Need (part two)

Posted on by pcsweeney

I recently wrote about dropping everything but email and FB for your online strategy but I thought I should also mention some thoughts on everything else. I’m absolutely still advocating for your library to focus its use on just those two things, but of course there’s a bit more to it then that.

Name Registration
While you should focus your library’s resources on these two platforms, you should most definitely claim your library’s name across as many as you can. This is mostly because we may one day find a use for things like G+ and you don’t want someone else to have your name claimed. It’s also almost always free to sign up for a social media platform and at the very least capture your library’s username so why not do it. There are sites like http://www.knowem.com that will do the work for you if you want.

The other reason you should capture your library’s name is a bit more sinister. As Jason Griffey pointed out when Dale Askey was being sued by Edward Mellon Press, the law firm that was performing the lawsuit starting buying up any version of the URLs that could be associated with his name. This is just part of the due diligence of lawsuits in information age. We have also seen political campaigns buy their opposition’s URLs and claim usernames on social media as part of their counter campaign. This is not something that you want the opposition to your library or library campaign to do. Might as well get them while you can!

Using All the Others
Am I saying that you should NEVER touch another social media platform? Well, no. Not exactly. My post was about the most effective platforms for advocating for your library whether you’re in a campaign or just want to tell people about your library. There are ways to use other social media platforms that you might find useful. Here are some of the ways that I’ve seen social media platforms be used in a meaningful way by librarians-

  • Pinterest– You can find great Arts and Crafts, DIY program ideas
  • Meetup– Find local groups of people interested in specific topics that you can promote programs too
  • Twitter– Online reference. You can search by location and for people asking questions and then answer them. Think of it like digital roaming reference
  • Flickr– For the love of GOD!!! Please stop using clipart. You can find really good creative commons pictures for your signage and displays and ads.
  • Goodreads– I have seen some libraries do excellent reader’s advisory or organize book clubs
  • Instagram– It is so quick and easy to connect your Instagram account to many of your social media accounts if you want to share pictures across them. Why not?
  • LinkedIn– For your own career or to find quality and experienced presenters in your community on a variety of topics
  • Tumblr– It is a newer and younger growing community and I think it’s still best for librarians to use it for themselves as a kind of professional portfolio more than anything else at this point. But we’ll see what happens.
  • Second Life– LOL!! Just kidding.

 

PLAY!
Whatever you do, you can still play with all the others. There’s no real harm in it after all. You might find something fun and exciting to use them for and you’ll be learning some new skills and how to critically apply new tools to your library.

library advocacy 2

Speed Technology Dating Slides at Internet Librarian

Posted on by pcsweeney

These are the slides from our presentation at Internet Librarian 2012. Toby Greenwalt, Jeremy Snell, and Patrick Sweeney compiled a list of 30 new kinds of technology that can be easily and cheaply implemented in your library.

Seriously? Are We Still Using Second Life?!

Posted on by pcsweeney

<rant> A recent post on an article hipped me to the fact that some library organizations might still be active in Second Life!! I couldn’t believe it. But maybe I’m just totally wrong on this one so I’m open to your criticism of my criticism. Here is why I think that Librarians should get off second life.

Second Life is for Geeks and Pedophiles

It WAS cool. At one point, a long time ago in the way back machine. It looked like it would turn into the next Facebook but then it kind of fizzled out to become the next Myspace. I take that back, that’s kind of harsh, they do boast about having 15 million users so I guess it’s more like G+. Everyone has an account, but nobody actually goes there. (the soundtrack to Second Life should just be crickets and wind blowing and investors being sad).

It WAS innovative. Part of being innovative is knowing when to know to walk away from something. Sometimes I think innovation is as much doing something as it is not doing something ridiculous. Here is a good example – a tumblr of people using QR codes.

This program also boasts a completely ridiculous learning curve for use. Basically, what someone has to do is re-learn everything that someone had to learn to live a regular life all over again. That is, walk, talk, move, dress yourself, pick things up, put things down, etc… (you do get to learn to fly though). I already learned that crap, why do I have to learn it again to get the same effect I do in first life?

Here’s the deal. After learning (relearning) all that garbage you then have to find the place you have to go on a map then get there however you want to get there, then interact with that space in some way to get what you want. All the while you spend massive amounts of time dodging people asking “ASL?” But, what really irks me is that once you get there, you sit in a room and watch… wait for it…  a freaking webinar!! WTF!!? People!! WTF!!?

You know what would make it all easier? Turning on your computer and clicking ON A LINK FOR A WEBINAR!!!??? I’m a freaking genius! Why has nobody thought of this before!?

Anyway… I have more, but I just feel like being done now.</rant>

Stop Branding Your Library!!

Posted on by pcsweeney

Ok, so I’m totally going to admit when I’m wrong but in my defense it wasn’t my fault. I got my MLIS at San Jose State when all they could talk about is branding and how important it is to brand your libraries and I went into library school after managing a heavily branded retail chain. In fact I was so enamored with the idea of branding libraries that I wrote all of these posts about it.

But then, I had my interview at the library system I currently work at and I spent exactly 5 minutes in a room with Martin Gomez and realized everything I thought about branding libraries was absolute crap. While I could never even dream to express what he said to me as eloquently as he did in those five minutes, and it’s taken me years to come to terms and process what he said to me, I am going to write about why I now think I was so wrong.

1) What is the goal with branding?
The first thing I started to think about after that interview was, well… What problem are we trying to fix with branding? Basically, I think that branding allows marketing the available services, programs, and materials, at your libraries to be easier and centralized and that’s really about it. If that’s a library’s goal then that’s fine, I get it. Branding is all about marketing. But if someone thinks it’s going to do much beyond that, then I’m wondering what other problems they think it’s going to solve. Please comment below on this one as I’d like to hear from you.

2) How many people go to multiple libraries in the system?
This, I think is a critical question. Because one of the arguments I hear in favor of branding is that a library is trying to show that when someone walks into a library they know that they are in such-and-such library system. But, if a library system finds that a very low number of patrons go to multiple branches throughout the system, then maybe this isn’t that big of a concern after all?

3) Part of a consortium?
A problem I see with a branding a library as part of a larger consortium is that there are libraries in the consortium that are actually part of another library system and aren’t branded the same. Are they branding themselves as something different? I find that they typically are. This is probably not a problem if we look into the concern above, but in our area in the bay, we do see a lot of patron crossover from nearby library systems and they all have different services available (which I think they should). My question here is, do people really care that they are in this library system or the next or do they care that they can use their library card?

4) Critical mass of libraries with the same brand or at least using the same card?
This brings me to this thought. If library systems aren’t branding themselves alike across the board, then do we have a critical mass of libraries necessary to create a brand? Brands like Starbucks work because they are so wide spread that wherever you go in the country (and the world) you can easily recognize it and know that you can get a venti mocha that will taste pretty consistent with the last place you got it. In the case of libraries, are enough libraries offering enough of the same services that what is available is easily recognizable? Probably not.

5) Same services available?
I would argue that for many library systems, offering the same services from system to system (or even branch to branch) would not be a great idea since so many communities need such different services and programs. A rural library doesn’t serve the same function as an urban library in a lot of ways and so branding them both the same by offering the same services wouldn’t work out. This is also why, when I’m overseas and visit a Kentucky Fried Chicken, the menu is slightly different than it is in the states. Sometimes, it’s better and more profitable to be different and give out what people want instead of what we want to provide.

6) Looking the same
Well, that Kentucky Fried Chicken looks the same as the ones here in the states! Once again, I would argue that this only works because there is so much crossover of customers from store to store at KFC and would refer you back to numbers 2, 3, and 4 on this list. There are enough people moving from store to store around the county, the fact that a more common or easily accessible currency is used that allows that movement (money) as compared to library cards, and that there is a critical mass of outlets offering the same or similar goods and services.

But here is where I think Branding is right. If a library system serves a small enough or similar enough community of users that they typically want or need the same services and programs etc… that there is a large enough crossover of patrons between the library system’s branches who are not also using a number of other libraries in the area or that the use of those libraries would not dilute the brand they are trying to create. And of course, that the cost of trying to rebrand every library is far lower than the benefits. I’ve only seen 2 public library systems where I would argue that this occurs.

One the other hand, sometimes I wonder if many libraries are already branded? I’ve been to many libraries around the country that are branded as community libraries. They are branded separate and distinct to the community they serve even though they are part of the same library system. Maybe building community libraries and branding them as the library that serves their community is the way to go. In which case, it is simply the library’s role to serve their community and provide what their community wants and needs. Or, maybe to REALLY stand out from the crowd you shouldn’t brand your library like every other company?

Two Awesome Internet Things that Libraries Should be a Part of

Posted on by pcsweeney

Last week I took a good look at two different websites that I think could help libraries out quite a bit. Take a look and tell me how you feel about it.

LoudSauce
Is a crowdfunded media buying platform that lets people spread the word about things that they think matter. They’re vision is “to transform the medium of advertising from one that primarily drives consumption to one of civic participation. What if we had more power to shape which messages were promoted on our streets? What if our billboards inspired us toward a future we actually wanted?”

Basically, this is just like the Kickstarter website that I’ve written about except for advertising through various multi-media things billboards, radio commercials, televison ads, etc… Since, I know that libraries spend almost nothing on advertising everything awesome that we provide, this could be an amazing way to promote our stuff! All you have to do is put together a campaign, let your friends know about it, and hopefully get them to give a couple bucks to make it happen. My big complaint here is that there is no way to search the campaigns that are going on now. I wanted to search for library campaigns but I couldn’t find any. Its a brand new website so maybe that’s coming.

LiquidSpace
“ Book last minute or plan ahead. Browse, reserve, and check in to space immediately at hip coworking venues, high-end business centers, or handy hotel lobbies or libraries. With LiquidSpace, choose a better space for what you need to do now.”

In the Silicon Valley there is a huge movement towards these kinds communally available workspaces for local start-ups and business meetings. In fact, there are some businesses that cropped up that ONLY provide a comfortable workspace and what’s worse is that people are actually paying for what libraries already offer!

Almost all libraries have rooms and workspaces available to the public for free but don’t have an efficient way to manage them. This would solve that problem since this also works as a great online room reservation system. There is a mobile app and a web version. I set it up for my libraries and it only took a couple of minutes. All you have to do is put your library or its meeting rooms on the website and people can reserve the meeting rooms, or they can find out about your library as a workspace in the community.

These Kimbel Library Instructional Videos are Filled with AWESOME!

Posted on by pcsweeney

So, I thought I had a good idea once. No, it wasn’t a jump to conclusions mat, it was a library CREATING content for their webpage. We talk a lot about libraries allowing users to create content, or re-purposing libraries as a space for our patrons to create, make, innovate, and as hacker spaces. But what about the librarians themselves creating informative content? I thought I was on to something awesome!

I started with this thought when I came across some amazing YouTube videos. There was the one about the best way to tie your shoes, how to properly peel a banana, and most importantly about how to open a bottle of wine without a proper opener. It occurred to me that the library should be creating these videos that are informational and educational and present creative solutions to real everyday problems in our patron’s lives.

Wow! I was really on to something. I was totally going to come up with something awesome that hadn’t been done before. This is totally going to help our patrons in a great way! They would use this, they would enjoy this, they would use our information in their day to day lives! I thought about presenting my idea to director, going for some kind of grant, using the patrons for video ideas (or even to create the videos), and eventually presenting my idea at conferences, writing articles, blogs etc… I realized that Fame, fortune, money, alcohol fueled parties with rock gods and movie stars, and houses on the Riviera!! It would all be mine AT LAST!! (Because that’s why I got into librarianship in the first place) But then…

I saw this EFFING brilliant site posted to the ALA Think Tank page by Kyle Denlinger.

Click image for AWESOME!

I guess it’s all been done. Kuddos to you Kimbel Library… Kudos.

Librarians, Tell Amazon to Piss Off And Go Buy Nooks!

Posted on by pcsweeney

Libraries need to get away from Amazon and Kindles and jump on board with Nooks. I’m not saying this for any reason except that Barnes and Noble is a much better company for libraries to partner with. If you want to see reasons why you shouldn’t bother with Kindles, then you should watch this video from Sarah Houghton But I’m not going to make that argument myself. I’ve had enough with all that. Instead I’m going to tell you all the reasons that I loved working with Barnes and Noble to get our eReader lending program going with a collection of Nooks. I’m not even going to defend the collection itself (I’ll do that in another post)

First of all, this whole thing started because someone just called my library one day and offered us $4,000 from a Cable Co-Op grant for no good reason at all. They just wanted us to use the money for some kind of technology. I offered the idea of eReaders and they went for it. Not only did they go for it, but so did my administration (since they didn’t have to pay for it anyway).

Click here for Sacramento PL's Guide to Nook Lending
So, I spent about 6-7 months procrastinating and watching the eReader environment play out for a while and it didn’t look like it was going well. The Kindles/Overdrive/Amazon/Publishers debacle was killing my enthusiasm for the project. I researched what I thought was everyone’s experience with Amazon and Kindle because using those was my original intention. Buffy Hamilton told me about her experience with Amazon and so did a bunch of other librarians. They had everything from really positive experiences to really bad ones. Soon, I realized that the very bad stories started to outweigh the positive few and I was getting worried. I started to HATE this project and put it off even longer.

Finally, I found out about Sacramento Public’s Nook Lending collection at the California Library Association Conference and I spent some time watching their presentations and talking to the Barnes and Noble reps that were there. They were enthusiastic to work with libraries and librarians to put these collections together. They had ideas and wanted to share them. They spoke candidly and told me all of their concerns with the pressure from publishers and what I should expect in the future.

A couple of weeks later I called my local Barnes and Noble and I got exactly the same treatment! I couldn’t believe it! I was guided to the closest Barnes and Noble with a Community Relations Manager (CRM – Key word to me being “Community”) who then guided me through the whole process of ordering the maximum number of Nooks I could order, while balancing with gift cards for the purchasing of eBooks from the website. They are even coming to our library to give my staff a hands-on training on how to use the Nooks. They even went so far as to offer to teach classes to the public about how to use the Nooks! To say I was impressed was an unimaginable understatement. I know they’re just trying to sell more Nooks, but they won me over! Also, they bought me and the employee that I brought with me a coffee. Nothing buys a librarian’s love like free coffee.

If you want to start a Nook collection, call your local Barnes and Noble and ask to speak to a CRM (Community Relations Manager). If your experience is half of what mine was, this would make them the best vendor on the planet.

Hey Librarians, Forget Books. Content Rules!

Posted on by pcsweeney

One of the highlights of my whole CLA/CLSA experience was sitting in a bar with Stephen Abram and Sandra Hirsh on Friday night. We had an amazing conversation about where libraries where going, what we should be focusing on as a profession, and of course, the awesome online conference put together by Sandra. Besides peering deep in my soul and giving me one of the most astute and eye-opening psychological evaluations about my role in the profession, one of the things that Stephen said was that libraries should be focusing on programming because that is what is sustainable and that is what will keep libraries relevant. Of course I agreed, because… Well… It’s Stephen Abram! Why would I disagree?

But then I had a discussion on Twitter with Angie Manfredi and I started thinking more about more about this. The conversation was about focusing on content instead of format. So for example, instead of focusing on ensuring that people are checking out books, we should be ensuring that people are checking out access to the content within the books through the resources provided at the library (whatever those resources might be).

I really hate using our past practices to justify our future ones but I will say a couple of things. Libraries began because people lacked access to books. But people weren’t coming into the library to get books because they liked paper objects bound in leather and cardboard. Unless they had that kind of a fetish I guess. They were coming into the library to get to the content trapped within the leather and cardboard and the words on the paper. When people get DVDs, they are getting access to the content trapped on the plastic. When people get on our computers, they are getting access to content trapped within servers all over the world. When people learn to read, or use computers, or use our databases, or check-out magazines, they are trying to get another avenue of access to content.

So how does this relate to programming? Well, when people come to our programs, they are coming to get access to the content of the program! They aren’t coming to see someone just stand there without providing any content. It’s the content of the program that they are looking for and in a format that is meaningful to them. They want to learn, or be inspired or be entertained by the content of the program. That is what we are providing access to. We are providing access to content through the format of a program.

So, while I agree that programming in libraries is amazing and should be a much larger focus in our organizations than it is, for the future and looking forward I think we should be focusing even more on how we provide access to content in more and more meaningful ways. I understand that he is saying that programming works so well because it’s such a meaningful point of access, but what comes next? As computers and online access become more ubiquitous couldn’t people start watching their meaningful live programming online too? As more and people gain access to the content online and the online content gets more meaningful, won’t we once again be in the same position we are in now discussing our relevance? But if we can focus on making the access to the content of humanity in meaningful way then I don’t think we need to have the discussion of relevance, but continuing this discussion about how we provide access to content. Which, I think, I hope, is the discussion we’ve always been having.

The ALA has created the ALA Digital Content and Libraries Working Group

Posted on by pcsweeney

The ALA has created the ALA Digital Content and Libraries Working Group which I think may be a good step in the right direction with the encroaching of eBooks, ePublishing, eDistribution, and just about eEverything else. I recieved the email below on the ALA Council Listserv from Molly Raphael who is the current President of the American Library Association. Let me know what you think of this development and ALA’s role in digital content and information.

New digital forms of information offer rich and extraordinary opportunities for libraries to expand community access to information and to revolutionize in positive ways the relationship between libraries and users. At the same time, these new forms of digital content pose new challenges for libraries.

As libraries struggle to meet these challenges of providing digital content in an environment characterized by significant uncertainty and changing on a daily basis, there is a need for this Association-wide group of experts, broadly representative of the many constituencies within the library community, that can proactively address these digital content opportunities and issues at the highest level and from both a policy and practical perspective.

To this end, the ALA Digital Content and Libraries Working Group will be charged to:

  • Advise the Association regarding opportunities and issues related to libraries and digital content and the provision of equitable access to digital content for all.

  • Explore, analyze and share information on various options for expanding access to digital content for libraries and the public and for overcoming legal, technological, policy and economic barriers to equitable access

  • Suggest information and training that would be of use to librarians so that they can make informed choices, serve as advocates for digital access, and design and support digital services.

  • Advise the Association on efforts to increase public awareness and understanding of issues related to access to digital content and the challenges to/role of libraries in providing equitable access to digital resources.

  • Assist in the identification of strategies to influence decision makers—whether government officials, publishers, other information service providers, interest groups, and others—to effect changes that would assist libraries in better serving their communities.

  • Address specific issues such as Business Models, Accessibility, Privacy, Education for the Library Community, Public Outreach and Publisher/Service Provider Relations through working subcommittees, bringing in other experts and advisors as appropriate.

  • Serve as formal liaisons to various ALA and ALA affiliate groups (examples would include the divisions, round tables, ethnic affiliates, and ALA Accessibility Assembly).

  • As appropriate, reach out to other organizations and experts in other fields in order to better understand the broad technological, social and economic environments and trends and their potential impact on libraries

    • Working Group members have been selected based on their high level of expertise and range of experience regarding libraries and digital content, and to be broadly representative of the various constituencies within the Association and library community and various types of libraries and library situations. A list of members of the new Working Group is attached as well as additional details on the Working Group’s scope of work and proposed responsibilities. We are grateful for their willingness to serve and especially for the willingness of the two co-chairs , Sari Feldman and Robert Wolven, to lead this very important effort. ALA President-elect Maureen Sullivan has volunteered to serve as the Executive Board’s liaison.

    Library Good News: The FCC Knows How Important Libraries Are!

    Posted on by pcsweeney

    I received this email from the fabulous Bobbi Newman on the ALA Council Listserv about today’s FCC announcement regarding broadband adoption that highlights the role of libraries now and in the future. Bobbi wrote up a fantastic (and analytical) post about it already so I’ll just highlight the part that is about libraries so you don’t have to read the whole thing. Here is the part most related to libraries;

    For millions of Americans, libraries are the only place where they can get online. For millions more, libraries are an important complement to at-home connectivity, and they remain, as they always have been, a trusted resource in communities.

    During the day, libraries have become job centers and librarians career counselors – and after school a place where many students go to do homework online. Last year, more than 30 million Americans used library connections to seek and apply for jobs, and 12 million children used them to do homework. Millions of others are using library connections for health information. Many – but not enough – of America’s 16,000 public libraries have become vital centers for digital literacy.

    Librarians are helping meet some of the vast need — and I applaud them. But according to a recent Gates Foundation-funded survey, only 38% of all libraries offer a basic digital literacy class. In rural areas, in places like West Virginia, it’s only 25% of libraries. That’s a big missed opportunity. We should aim to double those numbers.

    The E-Rate program – one of our most successful programs – connects schools and libraries to the Internet. Senator Jay Rockefeller, the great champion of E-Rate who, along with Senator Olympia Snowe and others, created the program, once said, “Our classrooms and our libraries are often the only way that our children and citizens can tap into the wonders of computers and the links to a vast world of information and knowledge. We want schools to be a place where children delve into computers. We want libraries to be vibrant centers of learning for families.”

    In that spirit, we plan to launch a proceeding to explore how the E-Rate program can expand access to digital literacy training at more public libraries and schools across the country and, ultimately, forming a Digital Literacy Corps.