Advice for Choosing a MLIS Program

Posted on by pcsweeney

A couple of weeks ago, someone asked in the ALA Think Tank about what MLIS program they should enroll in. They wanted to narrow down their search to a school that would allow them to do well in a museums and archives library. It didn’t take long for many people to answer her question in a few different ways and it got me to think about what made my Graduate program as San Jose State so successful for me. I thought I would share a longer post about my thoughts on getting the most out of your MLIS Program for your future career.

Don’t Pay Too Much!
I know a couple of librarians who paid to go to private institutions or otherwise very expensive schools to get their MLIS. I would advise you not to do this. The MLIS that you receive is pretty much the same no matter where you go and the big difference is the dept you have when you’re done. You probably won’t get paid more if you go to a prestigious school and the starting salaries for librarians are pretty sad. However, you might come out feeling well trained or that you got a good education, but most librarians I talk to and many of the ones that paid for those expensive schools said that they learned more in their first week on the job then their entire academic career. I would suggest (as sad as it is) to select your library program on price.

Meet People
So what do the big schools have to offer if they’re so expensive? Well, a lot of those schools have professors or other contacts within the profession that will help you out later in your career. For example, Pratt has John Barry and his words of wisdom and mentoring have helped more than one librarian I know out of that school. But I’ll tell you this, many of these same people go to conferences and other events where librarians gather and you’ll do just as fine meeting them there. So the money you save from not going to those expensive schools can take you to conferences around the country where you get the same perks and the option to meet even more people!

If you can’t afford that then I would suggest joining Twitter, youtube, starting a blog, joining the ALA Think Tank, or another Facebook group, and connect with people there. In the end though, I would always suggest that you back up your online persona with your real one so at some point meet people face to face.

Make It Happen
Still don’t have the money to get to conferences? No problem, start your own meetups and gatherings for librarians in your area. For example, in the Bay Area there are three Meetup Groups for librarians. There is the Bay Area Librarians Group, the Information Amateurs Social Club, and the Information Professionals Social Club that put on events. But beyond just meetups and socials etc… you should just generally try to make it happen wherever you go. If there is something that you think that profession needs, just go ahead a do it! For example, Andy Woodworth created the People for a Ben and Jerry’s Themed Ice Cream Flavor, a bunch of people in SLIS made a Librarians do GaGa video that gained them notice in the profession, and there many other example. Basically, I’m saying make something awesome happen!

Get Involved
Schools typically have a student chapter of the ALA or various other leadership opportunities that you can take part in. These kinds of things look great on your resume and show that you’re taking a serious interest in your profession beyond the day to day job. If they don’t have one of these you can make it happen and start one.

Find an On the Job Opportunity
I know a couple of folks who didn’t work at all during their SLIS program and once they got out where surprised to find that employers want someone with some kind of experience. Please, I’m begging you, if you don’t take any of my advice, at least take this one! If you don’t have library experience prior to enrolling in your SLIS program then you need to volunteer, do an internship, find a library job as a page, or at the very least offer to wash a library’s windows or something! Here is a cool tip BTW – go to your local elementary or highschool districts and offer to volunteer in their libraries. Many of these are closing and you might get some pro-points by voluntarily running one. This is a rocky subject because these libraries SHOULD NOT be run by volunteers, but at least both parties get a little something out of it. If there are school librarians on campus they are usually way over worked, way underpayed, and in some cases they are not even librarians so they are even way undertrained. This place is a goldmine for exciting work that can show how important libraries are to these communities of students (but that’s another blog post)

In end, let me just reiterate what I said at the beginning – It doesn’t really matter what school you go to, but what you do with your time there.

How to Play in the Library

Posted on by pcsweeney

The idea of Play in libraries isn’t a new concept and it was talked about quite a bit in my MLIS program so long ago, but it is something I’ve been thinking about a lot lately.  There are a few librarians that I can think of that are doing playful things in their library like Justin Hoenke and Kirby McCurtis. But it became even more apparent as a legitimate concept after the visit to the ImaginOn library on the Great Library Roadshow.  I just wish I was in the design phase of a library remodel or construction project since I would love to incorporate these concepts into the facility itself.  Since I’m not in the position to bring embedded play in my library, here is my list of resources for just playing in the library.

http://www.deepfun.com/
This is a blog all about fun.  It could be useful for future programs and the development of programs.  The blogger (Bernie) writes about the ways the people play around the world and about many different games and activities with videos, pictures, and descriptions.  He also talks about the ways that people use play to solve social problems like littering or hack their environments with play to make them better.

http://playfulplace.wordpress.com/
This one takes playing to a very academic level and legitimizes it as a valid social discipline. From the description “Play is the vigorous force that drives children to explore the world around them. It is an instinctive curiosity that motivates them to test their surroundings for their usefulness.”  How is that perfect for libraries?

http://www.streetplay.com/
If you would like to take the library to the streets for some fun and playful activities, this blog is a great resource with many example of street play, rules, concepts, etc…  “The variety of ways we’ve found to amuse ourselves in the streets is amazing. At the drop of a hat, we invent games and through sheer determination make them indispensible and legendary. Using whatever is at hand–bottlecaps, a stick, or the ubiquitous spaldeen–city kids though the ages create games that are the envy of any sportsman or marketeer.”

http://www.ultimatecampresource.com/
This is a serious resource for camp councilors with games, crafts, etc.. but it could be pretty awesome for librarians too.  I was thinking about the concept of a library camp.  I mean, why not?  A lot of the same things are done at both the library and at camp.  We tell stories, sing songs, play games and make crafts just like they do.  What if a library made a summer camp centered around literacy and learning?  Oh wait… We already do that at my library!

ImaginOn
If you want to see some of this in action you can check out this fantastic library in the Charlotte Mecklinburg library system that partnered with a Theatre Company to create a dual space. “From Page to Stage.”  I had the opportunity to explore this concept in person on the Great Library Roadshow and you can see one of the videos on my youtube channel.

Top 10 things sailing has taught me about being a Library Manager

Posted on by pcsweeney

I recently read this article in the Sailing Magazine blog and I was thinking about this post from the past when I wrote this.  Basically, I’ve been thinking about how being a sailing captain metaphorically relates to my work as a library manager.  I’ve been thinking about writing a longer and better article about this so, to better organize my thoughts I put together this top ten list.

1)      There are far more scary things than e-books.  For example, being caught in 30-35 knot winds with a following sea and a heading that will take you either into a safe harbor or into a rocky breakwater with only 40 feet being the difference.

2)      Being a ship captain is a lot like being a library manager and there’s room for improvement in both.

3)      Keep a ship’s log of both the library and the ship.

4)      Navigation is just as important in sailing as it is in management, the destinations are just a little different.

5)      Communication is important.

6)      A misplaced matchbox once sank a sailboat. (I need to clean my office)

7)      Rum is even more delicious after a storm.

8)      DON’T PANIC!!

9)      On long trips at sea or long days at the library, it’s important to keep yourself and your crew busy.

10)   Things change quickly and you can’t always control the weather when it does.  Sometimes you just have to ride out the storm and hope you make it out on the other side. “They come ya fast and they leave ya fast” – Captain Ron

Stop Branding Your Library!!

Posted on by pcsweeney

Ok, so I’m totally going to admit when I’m wrong but in my defense it wasn’t my fault. I got my MLIS at San Jose State when all they could talk about is branding and how important it is to brand your libraries and I went into library school after managing a heavily branded retail chain. In fact I was so enamored with the idea of branding libraries that I wrote all of these posts about it.

But then, I had my interview at the library system I currently work at and I spent exactly 5 minutes in a room with Martin Gomez and realized everything I thought about branding libraries was absolute crap. While I could never even dream to express what he said to me as eloquently as he did in those five minutes, and it’s taken me years to come to terms and process what he said to me, I am going to write about why I now think I was so wrong.

1) What is the goal with branding?
The first thing I started to think about after that interview was, well… What problem are we trying to fix with branding? Basically, I think that branding allows marketing the available services, programs, and materials, at your libraries to be easier and centralized and that’s really about it. If that’s a library’s goal then that’s fine, I get it. Branding is all about marketing. But if someone thinks it’s going to do much beyond that, then I’m wondering what other problems they think it’s going to solve. Please comment below on this one as I’d like to hear from you.

2) How many people go to multiple libraries in the system?
This, I think is a critical question. Because one of the arguments I hear in favor of branding is that a library is trying to show that when someone walks into a library they know that they are in such-and-such library system. But, if a library system finds that a very low number of patrons go to multiple branches throughout the system, then maybe this isn’t that big of a concern after all?

3) Part of a consortium?
A problem I see with a branding a library as part of a larger consortium is that there are libraries in the consortium that are actually part of another library system and aren’t branded the same. Are they branding themselves as something different? I find that they typically are. This is probably not a problem if we look into the concern above, but in our area in the bay, we do see a lot of patron crossover from nearby library systems and they all have different services available (which I think they should). My question here is, do people really care that they are in this library system or the next or do they care that they can use their library card?

4) Critical mass of libraries with the same brand or at least using the same card?
This brings me to this thought. If library systems aren’t branding themselves alike across the board, then do we have a critical mass of libraries necessary to create a brand? Brands like Starbucks work because they are so wide spread that wherever you go in the country (and the world) you can easily recognize it and know that you can get a venti mocha that will taste pretty consistent with the last place you got it. In the case of libraries, are enough libraries offering enough of the same services that what is available is easily recognizable? Probably not.

5) Same services available?
I would argue that for many library systems, offering the same services from system to system (or even branch to branch) would not be a great idea since so many communities need such different services and programs. A rural library doesn’t serve the same function as an urban library in a lot of ways and so branding them both the same by offering the same services wouldn’t work out. This is also why, when I’m overseas and visit a Kentucky Fried Chicken, the menu is slightly different than it is in the states. Sometimes, it’s better and more profitable to be different and give out what people want instead of what we want to provide.

6) Looking the same
Well, that Kentucky Fried Chicken looks the same as the ones here in the states! Once again, I would argue that this only works because there is so much crossover of customers from store to store at KFC and would refer you back to numbers 2, 3, and 4 on this list. There are enough people moving from store to store around the county, the fact that a more common or easily accessible currency is used that allows that movement (money) as compared to library cards, and that there is a critical mass of outlets offering the same or similar goods and services.

But here is where I think Branding is right. If a library system serves a small enough or similar enough community of users that they typically want or need the same services and programs etc… that there is a large enough crossover of patrons between the library system’s branches who are not also using a number of other libraries in the area or that the use of those libraries would not dilute the brand they are trying to create. And of course, that the cost of trying to rebrand every library is far lower than the benefits. I’ve only seen 2 public library systems where I would argue that this occurs.

One the other hand, sometimes I wonder if many libraries are already branded? I’ve been to many libraries around the country that are branded as community libraries. They are branded separate and distinct to the community they serve even though they are part of the same library system. Maybe building community libraries and branding them as the library that serves their community is the way to go. In which case, it is simply the library’s role to serve their community and provide what their community wants and needs. Or, maybe to REALLY stand out from the crowd you shouldn’t brand your library like every other company?

Governor Brown’s Proposed Budget for FY 12/13 has no money for public libraries

Posted on by pcsweeney

Governor Brown’s Proposed Budget for FY 12/13 has no money for public libraries. We’re asking the State Legislature to restore $15.2 million in funding.

You can help:

  • Register today to receive legislative alerts here

  • Mail or fax letters NOW to the members of the Senate and Assembly Budget Subcommittees on Education Finance and other key legislators listed here
    A sample letter can be found here

  • Go with other library advocates to visit your state legislators in their district offices during the months of March and April. You will receive another message soon with a link to the CLA member who is CLA’s legislative contact for each legislator responsible for making appointments. You can contact that person to learn the time and place of the appointment. Talking points for those meetings are on the CLA website here

    • Be sure to add what the impact on your community is of losing all state funds for libraries and the double whammy of losing federal funds because of lacking the required matching funds.

    Act today – You can make a Difference and Save State Funding for Public Libraries!

    Two Awesome Internet Things that Libraries Should be a Part of

    Posted on by pcsweeney

    Last week I took a good look at two different websites that I think could help libraries out quite a bit. Take a look and tell me how you feel about it.

    LoudSauce
    Is a crowdfunded media buying platform that lets people spread the word about things that they think matter. They’re vision is “to transform the medium of advertising from one that primarily drives consumption to one of civic participation. What if we had more power to shape which messages were promoted on our streets? What if our billboards inspired us toward a future we actually wanted?”

    Basically, this is just like the Kickstarter website that I’ve written about except for advertising through various multi-media things billboards, radio commercials, televison ads, etc… Since, I know that libraries spend almost nothing on advertising everything awesome that we provide, this could be an amazing way to promote our stuff! All you have to do is put together a campaign, let your friends know about it, and hopefully get them to give a couple bucks to make it happen. My big complaint here is that there is no way to search the campaigns that are going on now. I wanted to search for library campaigns but I couldn’t find any. Its a brand new website so maybe that’s coming.

    LiquidSpace
    “ Book last minute or plan ahead. Browse, reserve, and check in to space immediately at hip coworking venues, high-end business centers, or handy hotel lobbies or libraries. With LiquidSpace, choose a better space for what you need to do now.”

    In the Silicon Valley there is a huge movement towards these kinds communally available workspaces for local start-ups and business meetings. In fact, there are some businesses that cropped up that ONLY provide a comfortable workspace and what’s worse is that people are actually paying for what libraries already offer!

    Almost all libraries have rooms and workspaces available to the public for free but don’t have an efficient way to manage them. This would solve that problem since this also works as a great online room reservation system. There is a mobile app and a web version. I set it up for my libraries and it only took a couple of minutes. All you have to do is put your library or its meeting rooms on the website and people can reserve the meeting rooms, or they can find out about your library as a workspace in the community.

    These Kimbel Library Instructional Videos are Filled with AWESOME!

    Posted on by pcsweeney

    So, I thought I had a good idea once. No, it wasn’t a jump to conclusions mat, it was a library CREATING content for their webpage. We talk a lot about libraries allowing users to create content, or re-purposing libraries as a space for our patrons to create, make, innovate, and as hacker spaces. But what about the librarians themselves creating informative content? I thought I was on to something awesome!

    I started with this thought when I came across some amazing YouTube videos. There was the one about the best way to tie your shoes, how to properly peel a banana, and most importantly about how to open a bottle of wine without a proper opener. It occurred to me that the library should be creating these videos that are informational and educational and present creative solutions to real everyday problems in our patron’s lives.

    Wow! I was really on to something. I was totally going to come up with something awesome that hadn’t been done before. This is totally going to help our patrons in a great way! They would use this, they would enjoy this, they would use our information in their day to day lives! I thought about presenting my idea to director, going for some kind of grant, using the patrons for video ideas (or even to create the videos), and eventually presenting my idea at conferences, writing articles, blogs etc… I realized that Fame, fortune, money, alcohol fueled parties with rock gods and movie stars, and houses on the Riviera!! It would all be mine AT LAST!! (Because that’s why I got into librarianship in the first place) But then…

    I saw this EFFING brilliant site posted to the ALA Think Tank page by Kyle Denlinger.

    Click image for AWESOME!

    I guess it’s all been done. Kuddos to you Kimbel Library… Kudos.

    My OTHER Super Fun Project!! The Story Sailboat

    Posted on by pcsweeney

    In case you don’t know, my other passion besides libraries is sailing. As part of that passion I’ve always wanted to get paid for it like I do for libraries. Isn’t it fantastic to get paid for what you love doing? Anyway, in order to make that happen I need to get my Captain’s license and have a business to do my captaining from. So, about 4 years ago Joey Elle and I put together the beginnings of a non-profit. Unfortunately, life got in the way and I didn’t have access to a lot of the resources I needed to finalize it. Well, it looks like I almost do now! So I started it back up again with some changes thanks in large part to a lot of brainstorming with Andrea Davis.

    This non-library (but still kinda librarianish) sailing project is being blogged about on its own website but I thought I’d re-post this introductory one here in case anyone is interested in following that blog and our sailing adventures. It’s called the Story Sailboat.

    The Story Sailboat is an epic project to travel the world by sailboat collecting the stories of coastal people and relaying them to the world while providing literacy training to the local people. This project is being put together by Patrick Sweeney (PC Sweeney) and Joey Lehnhard (Joey Elle). You can follow Patrick and Jo on various Social Media if you want to see what else we’re doing in life besides just this but let me tell you a little more about the two of us

    Joey Elle
    Joey is a teacher in East Palo Alto at the 49ers Academy where she teaches seventh and eight grade math and science. For two years before taking her job in EPA she was working as a Peace Corps Volunteer in the country of Lesotho (South Africa) as a primary teacher trainer. She also worked with African Library Project to establish libraries throughout the country. She has her undergraduate degree in molecular genetics and her masters in education.

    Patrick Sweeney
    Patrick works for San Mateo County Library and manages the East Palo Alto and Portola Valley Libraries. He has worked in libraries since 2005. He is also a councilor for the American Library Association, writes a library blog at http://www.pcsweeney.com, and is involved in a far too many library-related projects. He goes by the name pcsweeney online and just about all of his work can be found by Googling that name. He has a masters degree in library and information science and an undergraduate degree in philosophy. He is working towards getting his USCG captain’s license this year.

    Our Boats
    We live on a Columbia 34 named Surprise Me Too in Redwood city that we are rebuilding and preparing for some sailing. While this will probably not be our final boat, we are learning as much as we can about what we need to know about the maintenance and repair of a boat on it. It’s also the cheapest way to live in the Bay Area.

    We sail a Santana 22 called Sailboat Jerry (named after Patrick’s favorite rum). This boat is strong, in great shape, and ready to take us all over the bay area. Patrick purchased it from Spinnaker sailing and it was one of their school fleet of boats meaning it has been well taken care over the years. If you learned to sail from Spinnaker Sailing then you might have sailed our boat!

    Patrick used to live on Coronado 27 that was called Surprise Me (hence, the naming of the Columbia to Surprise Me Too). That boat took him and his friends on many adventures around the bay and was his first serious bay boat. It was traded for the Columbia because the owner of the Columbia wanted a smaller boat.

    Before that, Patrick and Jo owned and sailed a string of various small sailing dinghies ranging from Snark (made by Cool) to a wonderfully fun Lido 14. We’ve also sailed a wide range of larger boats all over California.


    The Journey Begins
    We have a long way to go and many different things we need to do before we are actually ready to set sail for good on this journey. So, this blog is going to be about everything we have to do to get ready to go. We are going to review the boats we are sailing, document the work we put into our boats, the resources we use to get Patrick his Captain’s License, the sailing equipment we learn about, our trial runs at collecting great stories, and also our sailing adventures as they happen. There is so much to do and we’d love to take you on our journey with us so follow us here or on Facebook!

    LibraryLab – Library Boing Boing is up and Running!

    Posted on by pcsweeney

    ALA Happy Mutants Rejoice! Library Boing Boing is here with its inaugural post! This is something that I’m very excited about, but haven’t had a chance to be as involved in as I originally would have liked (sorry Jenny and Jason). Basically, the amazing and wonderful Jenny Levine from ALA put together an opportunity to post to the great website boingboing.net using the name Librarylab. The content will be based around libraries and exposing all of the amazing things that libraries do for people on a non-library based forum (which you know I support).

    Proposed Mission:
    To bring librarians and Boing Boing readers (aka, Happy Mutants) together to generate support for and raise interest in libraries via projects at local libraries.

    Proposed Goals:
    • Help find and propose content about libraries that could be posted to Boing Boing.

    • Provide active ways for Happy Mutants to support and get involved with their local libraries (eg, toolkits, best practices, ideas for local projects).

    • Create dynamic programming at library conferences that Library Boing Boingers can then take outside of the library community to promote libraries (eg, SxSW, local community events, etc.).

    • Work together to help Happy Mutants advance our shared interests (eg, copyright reform, net neutrality, game culture, digital divide issues, open government, etc.).

    • Coordinate an international community of librarians working with their own Happy Mutant groups.

    It’s being organized though the ALA Connect medium and you can join the backchannel discussion there. Jason Griffey and Jenny did an amazing job getting the folks together who did all of the background work and laid the foundation. But now, it’s time to get content and that’s where you come in! We’d love to hear what kinds of things your excited about in libraries that you think the world should know about. Have a great maker story from the library? A new library technology or innovation that you think the Happy Mutants would love to hear about? A thought on how folks can connect to the library in a new ways that people should know about? Tell us about something you think should be up on Boing Boing and see it up on the blog!

    This Facebook Ad Campaign Might Save Your School Library

    Posted on by pcsweeney

    John Chrastka is a BOSS! This is a guest post from him about his campaign to get signatures on the White House Petition on School Libraries

    On Wednesday, January 25th, a call went out for donations to help support a targeted advertisement via Facebook in support of the White House Petition on School Libraries. Quick creative, keywords, and copy were built about the petition and fielded to an initial audience of 3.8 million people. By 10pm that evening, 34 individual donors pledged $1,250 in support of this outreach. The initial ad targeted Facebook users people who have keywords on their profiles indicating that they were supporters of libraries, reading, and books, or were professionally involved in the library field. From 2pm CST on 1/25 through 2pm CST on 1/27, the ad was seen at least once by 255,000 people.

    It quickly became apparent that the funding could be used for more targeted advertising to a wider audience. Within the first 24 hours, ALA’s Office for Library Advocacy created a special post on the I Love Libraries Facebook page to support this project. By Friday at Noon CST, five new ads with extensive, targeted keywords were fielded to the following groups out among the public: Libraries, Books and Writing, Education, Parents, and Friends of I Love Libraries Fans. A 6th group, ‘Civic Minded’, is ready to roll in case we need it. This phase of the campaign has a potential audience of 44 million people and will direct them to the special ILL page. The keywords and creative for this phase are attached and available to you open-source for future use in local, statewide and regional campaigns.

    As the campaign wraps up after February 4th, a full set of statistics about the efficacy of these keywords will be available for you to benchmark your own projects.

    This ad campaign is not the only thing helping this petition along nor is it the only driver. We could have $10k to spend but with our run way we need word of mouth and friends and family to help us deliver as well. We have 7 days (through Feb 4) to make it happen across the library ecosystem as we use our networks to get the word out. Help light a fire yourself by posting and sharing the petition and the I Love Libraries FAQ.

    Thanks to Jaimie Hammond for her social media skills and creativity, Marci Merola at ALA OLA for her leadership on ESEA reauthorization and school libraries, and the ALATT crew for stepping up when it is needed.

    Thanks to PC Sweeney for the guest post. (no John, Thank you!)

    John Chrastka | jchrastka@associadirect.com | facebook.com/chrastka