Librarians Go Tapas! Bay Area Librarian Meet-up

This Saturday (July 30th) at 6:30PM is the fifth in the series of Librarian Meet-ups and the first to be on the Peninsula! For this meet-up we’ll gather at the Zambras Tapas Restaurant and Bar in Downtown Burlingame. This is one of my favorite Tapas bars in the bay area. They have a Grilled Dates dish that is Stuffed with blue cheese, walnuts and rosemary, wrapped with radicchio, port wine reduction and is one of the best tapas plates that I have ever eaten. There is also both red and white Sangria and many other amazing dishes to choose from!

So come down to Burlingame and go tapas with other bay area librarians. You can meet librarians from all over the bay area who are working on amazing projects, sit around and have a drink with some good library folks, or just relax and eat some good food while making plans for librarian world domination.

Let us know you’re coming on the Facebook Event Page

And don’t forget to like the Bay Area Librarians Page that makes these events happen!

Saturday Night July 30th at 6:30PM
Zambra Tapas Bar
http://www.zambratapasbar.​com/
248 Lorton Ave
Burlingame, CA 94010
Phone : 650-344-5655
fax : 650 344-5055

New Orleans Annual, June 26, 2011: Flash Mob

ALA’s first ever Advocacy Flash Mob and Freeze took place in Jackson Square on Sunday at 5:50 pm amid a downpour that some participants dubbed a “Flash Flood Mob.” More than 50 library advocates gathered in front of Saint Louis Cathedral despite the rain to dance and sing “When the Saints Go Marching In” as a lead-up to the Freeze. Most wore t-shirts with library slogans on them to identify themselves as librarians supporting the New Orleans community, just as ALA did in 2006 when it was the first conference to return to NOLA after Hurricane Katrina. Libraries care about communities, and communities should care about libraries. The Freeze Mob was organized by the ALA Think Tank as a #makeithappen event.

Going to ALA Conferences? You’re Doing it Wrong!

I never used to enjoy going to the ALA Conferences and I’ve heard so many people say the same thing. They were always too big, too overwhelming, and just… too much. But, at the ALA Conference in Washington DC 2010 I was invited to stay at a vacation house with 11 other Librarians that was organized by Justin Hoenke and JP Porcaro. I was excited about this for a couple of reasons.

1) Justin and JP are awesome humans
2) It was way cheaper than the ALA hotels
3) It would be a totally new conference experience

So of course, I said yes. In the days coming up to the conference various emails were sent to introduce everyone to each other and to talk about anything that we might want to do as a group at the conference. Somewhere in these emails, someone, at some point, jokingly called the house the ALA Think Tank (because it rarely seems as if people are thinking at ALA) and the name stuck. This conference experience was amazing and I learned more than I could have ever hoped. By the end of the conference, I realized that this was the only way to go to ALA and the ALA Think Tank folks have done one Midwinter and two annuals like this. What follows is everything I learned about conference going from the awesome folks in this house.

Start a Think Tank.
I can’t stress this enough. The benefits of a house are HUGE! The full kitchen and communal living dramatically reduce the cost of conference housing and food. There will always be someone to do something with and you’ll be plugged into so many different things going on at ALA then you would be alone in your hotel room. It also makes a great space to have your own meetings and socials to meet even more people. You also get to hear about all the other things that your roommates learned at the conference and greatly increase the amount of take-away information you’ll get. I learned so much from my Think Tank folks that I’m still processing information from DC.

Get on Twitter, Facebook, tumblr, instagram
I know, everyone is saying this, you’re probably sick of hearing it. Why aren’t you on the social medias? By following the ALA conference hashtag or seeing what your friends are posting online about the conference you can find out about the best sessions, networking events, book signings, latest updates from ALA, where all the freebies are, blogs about what other people learned at the conference, tons of various tidbits of information from other librarians learning things, and you’ll get to find opportunities to meet more librarians. If you don’t know where to start:

1) Facebook – Join the ALA Think Tank
2) Tumblr – Browse the Tumblarians list
3) Twitter/instagram – Follow the hashtags (the official hashtag is #ala2013 but everyone is blowing up #ala13)

Meet Everyone
Meeting folks and networking with other awesombrarians is really one of the best things I get out of ALA. There are so many people doing rad projects at their libraries and meeting them at the socials and after parties gave me opportunities to find out what they are excited about. Of course, there are over 20 thousand people at ALA so meeting everyone is not at all possible but at least put yourself out there and talk to everyone you can! You would be surprised where a random conversation at a meeting or a networking event will take you.

Forget about the Sessions and Workshops
As a tie-in to the previous three tips, I think this has really helped me learn even more while at the conferences. I know it seems totally backwards but I learned so much more at everything else ALA has to offer that I stopped going to sessions and workshops. The problem is that the session proposals are written a year ahead of the conference and by the time you get to the conference (if you’re on FB and twitter) you’re going to be sick of hearing about whatever the session is because it will have been discussed and blogged about ad-nauseum all of the days to and following the conference. Instead, I recommend the following three tips;

Get involved… In something!
My own personal choice was Emerging Leaders. This was a great pre-Think Tank kind of group learning experience. Through Emerging Leaders I figured out how to navigate the ALA and first met many of the people that I currently work with in the ALA. While my experience in my EL project itself was less than stellar, I did meet a bunch of amazing librarians and got gently pushed into running for ALA Council. All of the committees and council stuff that I’m involved in keeps me learning and pushing me forward. If you don’t want to get involved in Emerging Leaders you should visit the ALA Office at the conference and they can explain how to get involved in ALA in many different ways.

#partyhard
Typically, I get up at 7-8am on conference days to get to the conference for my morning meetings and various obligations. This is rough considering I also typically spend most of the night out with librarians at various council forums, meetups, socials, and after-hours networking events. It’s during these times that I corner my professional heroes and talk to them about what they are working on right now. I’m interested in learning what the next big thing is that they are excited about. Also, I find that people are far more truthful about their previous projects over a beer then they are at the session they held. People are more open about their fails and how they overcame obstacles at these events then they are in the more professional conference setting. It’s also during these times that some of the best projects that I have been involved with in librarianship arose. Basically, by partying as much as I could with as many brilliant people as I can find, I have been able to learn more meaningful, current, and useful information in librarianship.

#makeithappen
ALA loves to say that they are your organization. This is a lie. You are ALA’s organization. You are the one who has the ability to make your conference experience as amazing as you want it to be. It is your duty and obligation to get out there and make whatever you think should happen at a conference happen at the conference. For example, JP Porcaro, Amanda Pilmer, Justin Hoenke, and Jenn Walker decided to make an ALA Dance Party happen so they organized it and it was epic. If you think your conference experience would be better if there was a QR code hunt, you can make that happen. If you would like to help other people make awesome stuff happen at the conference you can join the group on FB called the ALA Think Tank and see where you can help #makeithappen. Overall though, it’s your conference and if you don’t get everything you can out of it, you have no one else to blame. Don’t complain, #makeithappen.

Bonus tip – Friend JP Porcaro on Facebook and Twitter. (and google+)
Trust me on this one.

JP Porcaro Talks to Erin Dorney about Emerging Leaders at #ala11

JP and I met up with EL Alumni Erin Dorney at the Emerging Leaders poster session at #ala11 to talk about her EL Experience, how it prepared her to be a leader, and EL as a way to network with fantastic librarians.

Could Google+ Ruin Your Online Personal Brand?

So I got a google+ invite (just bragging)! While I was exploring this new social media and talking to friends and happily putting them all in all of their specifically labeled circles, I started thinking about the amount of metadata that we are creating for each other and about each other. I started thinking about twitter lists, facebook groups, and other classifications in the multitude of social media platforms that we, our company, or our brand, is being put into against our will and without our control.

I understand that people have had these concerns with FB already because they are already doing some of it in a way. But I think that Google is slightly different because people “like” a company on FB or “friend” me and its pretty much exclusive to FB, whereas people “Google” me to find all of my online persona or a company’s online presence. These groups and pages in FB don’t have an effect on people’s search results for me within FB. But, my friends’ classification of me could have a strong impact on what search terms are used to find me or have a strong impact on my public online identity.

Here is another difference, I think. FB uses my groups and likes data to send me more specific and better targeted ads and recommendations. I’m the only one who is really affected by this data because I see the ads and recommendations when I’m online. I see the results of people’s classifications of me. And, for the most part, I’m the only one who does. However, Google can more effectively use this “circle” data to influence the search results for me. Results that anyone can see, that influence how people find me, and that the public can associate with my online brand identity.

This is because these lists and groups generate a massive amount of metadata about our online persona. I originally thought about Google+’s collection of this data specifically because they are in the search, metadata, and ad business. My first thought was how my friends’ classification of me in circles would affect search results for my public online identity (PC Sweeney) that I spent a lot of time constructing. Would it be completely upended because people started putting me in the “douchebag” circle? Would it be possible that whenever someone searched for “assholes” I would rise to the top of the search results because that’s how people had classified me? Or, would I simply continue to be put in the “librarian” circle? Or even… dare I say it? That searches for “awesome” would bring me to the top of Google searches?

But, ok… Let’s just say that I’m put in the asshole circle, twitter list, and facebook list (because that’s more fun). How will that affect my job search or my career advancement? People potentially could see my online brand through search results, and people’s classification of me that I am branded as an asshole. My boss, or future boss could learn about this and it could ruin my career.

While, I think this would be mostly funny, I wonder about larger companies that have been branded by these lists such as BP, PG&E or Walmart. How can they control it? I don’t think they can either. They could try to avoid social media all together to try to limit their classifications. But then what about FB Places or Yelp that automatically generated a social media space for that company? Avoiding social media would be wrong too.

So what is the solution? In the future, starting now, it is going to be more and more important to not be an asshole and more important to just be awesome.


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Death to Grassroots Library Marketing!! Start a Library Franchise!

Ok, here it is. I’m absolutely and totally fed up with grassroots library marketing. Now, I’m not saying that some folks aren’t doing awesome things with it, I’m just saying we can do better. I think it’s about time that the library starting some real fundamental advertising and marketing. I mean the kind of awesome commercials you see during the super bowl or at the very least prime time television. Or, at the VERY VERY least, late night or midday commercials. But really, what I would love to see is one of those hour-long infomercials like you see for those products that slice and dice and make some kind of fries. But wait! There’s more! I would also like to see billboards, street signs, signs on buses and popups on the Internet and the whole litany of regular advertising in use by major corporations. Why can’t we do that?

Ok, I’ll tell you why. Its because we all work so far apart from each other and our networks aren’t tied together like a franchise where we can do real resource sharing, where our friends groups can work closely together, and where we can share costs on such extreme projects. I think it’s about time that we start these kinds of projects. That we start coming together as a profession to really start a library franchise with a brand name that we can plaster our cities, televisions, and intertubes with. Maybe then we can finally get away from this crap grassroots (read cheap) marketing, start playing with the big boys, and getting the word out to Joe Public about what libraries are and what we have become.

While we’re at it…. Can I beg you to please, at the very absolutely total complete least, knock off the eight and a half by eleven colored paper with clipart and comic sans font that so many librarians pass off as adequate marketing?

*added* I just recently discovered these library marketing blogs. I was going to write more but these folks pretty much cover it all.

Marketing Matters for Librarians

Marketing Ideas for Non-Profits and Libraries


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Save Oakland Public Libraries is AWESOME!!

Via the Amazing Rosario Garza

“Here’s a situation that has not gotten much attention at all: Oakland Public Library is slated to have their budget DRASTICALLY cut, by 85%. Fourteen branches will be closed, leaving only 4 branches open to serve a population of over 400,000. Those four branches will be understaffed. This proposed budget will surely devastate the public library system in one of California’s largest cities.”

So here is where is gets really good! Rather than lay down and take it, the fantastic librarians at Oakland Public Library deserve mad props for their outreach, advocacy, and awareness campaigns. Many of these are broadcast through their Save Oakland Library Facebook Page that has over two thousands likes! I’m showing your their Facebook event pages instead of all the media about it because THIS is how you run a Facebook campaign!! AMAZING!

I’m going to link you to a couple below. You should do some of these if your library is in danger too. (San Jose Public Libraries are your there?)

Zombie Crawl to Save Oakland Library

Purple Pajama Storytime–plus PIZZA!

SILENT Funeral Procession for the Library–at ART MURMUR

Save Oakland Libraries Bike Ride

Save Oakland Library: Guerrilla Storytime #2!

Save Oakland Library: Guerrilla Storytime #1!!

Be sure to look for all the news about that was generated from these great events too. They are receiving a huge amount of media attention and that is where their power is coming from.


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Rebooting Libraries Back to Issue #1

I was just thinking about DC comics idea to reboot all of their comics back to Issue number one. As part of the news they are also reissuing all of the #52 comics in the reboot in digital format starting with Justice League. Now, I was a HUGE comic book fan when I was kid, and my super hero of choice was Firestorm (also by DC comics), so this whole idea got me thinking about this concept for libraries.

What you have to remember is that, while they are starting the comics at number 1, they are not republishing the first comics. They are retelling the stories in different ways. There will be new storylines, new ideas, and bigger and better concepts. Or, as DC Comics co-publisher Dan DiDio told USA Today;

“We really want to inject new life in our characters and line. This was a chance to start, not at the beginning, but at a point where our characters are younger and the stories are being told for today’s audience.”

So basically, they are not doing away with the core of their product. They are not changing Superman’s powers, or the speed of The Flash, they are just re-examining the story that they are telling.

What if we could reboot libraries back to issue #1? What would we change about our story now? If we could rewrite our library’s stories for today’s audience and inject new life into our characters what would we say?


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ALA Advocacy Flash Mob and Freeze #ala11 #library

Budget cuts, library closures, layoffs, what’s the good news? Well, in 2006 after Hurricane Katrina the American Library association was the first group to hold a conference in New Orleans. To this day, my friends and family who live there have made comments about how amazing librarians are for bringing some semblance of normality back to NOLA for just a brief weekend. As an organization we have made some great impact on the community of New Orleans. So, while most of the cleanup is done from Katrina, and much of cleanup is underway from the BP spill we can show our continued support for the residents of NOLA and hopefully they will see the need to support libraries and librarians like you.

This is the ALA Advocacy Freeze. Where we get out of the echo chamber of the conference and show that Libraries and Communities can and should continue to support each other. The plan is to have a large convergence of librarians at Jackson Square at 5:45 on Sunday. All participants should wear some kind of library related t-shirt, pose in some position, or bring something that identifies them as a librarian. All participants will converge on the park grounds at 5:45 for the mob and freeze from 5:50-5:53 to show our large presence at ALA and show that we care about the community of NOLA and that communities should care about Libraries. Afterwards we’re encouraging everyone to get out into the restaurants and bars and make a ruckus in NOLA! #partyhard

Andy Woodworth’s suggestion for creating your own t-shirts with facts about libraries is epic. You can buy a fabric pen and a T-shirt at any hobby store or even a Walmart or Target for next to nothing. Just write a great fact about libraries and their support for communities across the United States.

If you’re not a DIY kinda person, there are also many great shirts available online through stores like http://www.cafepress.com/Libraryadvocacy. Purchases from this store go to fund other library advocacy projects. If you know of other great online stores or good clothing/designs please post them below!!

If you’re not familiar with a Freeze mob you can see many examples on youtube but here is another good one.

This is an off the books kinda ALA event. ALA is not involved in the planning of this at all. This is a #MIH happen event brought to you by the ALA Think Tank.

Jackson Square info

Facebook Event page to sign up!

Don’t forget to tell you friends to come out too!


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