These Kimbel Library Instructional Videos are Filled with AWESOME!

So, I thought I had a good idea once. No, it wasn’t a jump to conclusions mat, it was a library CREATING content for their webpage. We talk a lot about libraries allowing users to create content, or re-purposing libraries as a space for our patrons to create, make, innovate, and as hacker spaces. But what about the librarians themselves creating informative content? I thought I was on to something awesome!

I started with this thought when I came across some amazing YouTube videos. There was the one about the best way to tie your shoes, how to properly peel a banana, and most importantly about how to open a bottle of wine without a proper opener. It occurred to me that the library should be creating these videos that are informational and educational and present creative solutions to real everyday problems in our patron’s lives.

Wow! I was really on to something. I was totally going to come up with something awesome that hadn’t been done before. This is totally going to help our patrons in a great way! They would use this, they would enjoy this, they would use our information in their day to day lives! I thought about presenting my idea to director, going for some kind of grant, using the patrons for video ideas (or even to create the videos), and eventually presenting my idea at conferences, writing articles, blogs etc… I realized that Fame, fortune, money, alcohol fueled parties with rock gods and movie stars, and houses on the Riviera!! It would all be mine AT LAST!! (Because that’s why I got into librarianship in the first place) But then…

I saw this EFFING brilliant site posted to the ALA Think Tank page by Kyle Denlinger.

Click image for AWESOME!

I guess it’s all been done. Kuddos to you Kimbel Library… Kudos.

My OTHER Super Fun Project!! The Story Sailboat

In case you don’t know, my other passion besides libraries is sailing. As part of that passion I’ve always wanted to get paid for it like I do for libraries. Isn’t it fantastic to get paid for what you love doing? Anyway, in order to make that happen I need to get my Captain’s license and have a business to do my captaining from. So, about 4 years ago Joey Elle and I put together the beginnings of a non-profit. Unfortunately, life got in the way and I didn’t have access to a lot of the resources I needed to finalize it. Well, it looks like I almost do now! So I started it back up again with some changes thanks in large part to a lot of brainstorming with Andrea Davis.

This non-library (but still kinda librarianish) sailing project is being blogged about on its own website but I thought I’d re-post this introductory one here in case anyone is interested in following that blog and our sailing adventures. It’s called the Story Sailboat.

The Story Sailboat is an epic project to travel the world by sailboat collecting the stories of coastal people and relaying them to the world while providing literacy training to the local people. This project is being put together by Patrick Sweeney (PC Sweeney) and Joey Lehnhard (Joey Elle). You can follow Patrick and Jo on various Social Media if you want to see what else we’re doing in life besides just this but let me tell you a little more about the two of us

Joey Elle
Joey is a teacher in East Palo Alto at the 49ers Academy where she teaches seventh and eight grade math and science. For two years before taking her job in EPA she was working as a Peace Corps Volunteer in the country of Lesotho (South Africa) as a primary teacher trainer. She also worked with African Library Project to establish libraries throughout the country. She has her undergraduate degree in molecular genetics and her masters in education.

Patrick Sweeney
Patrick works for San Mateo County Library and manages the East Palo Alto and Portola Valley Libraries. He has worked in libraries since 2005. He is also a councilor for the American Library Association, writes a library blog at http://www.pcsweeney.com, and is involved in a far too many library-related projects. He goes by the name pcsweeney online and just about all of his work can be found by Googling that name. He has a masters degree in library and information science and an undergraduate degree in philosophy. He is working towards getting his USCG captain’s license this year.

Our Boats
We live on a Columbia 34 named Surprise Me Too in Redwood city that we are rebuilding and preparing for some sailing. While this will probably not be our final boat, we are learning as much as we can about what we need to know about the maintenance and repair of a boat on it. It’s also the cheapest way to live in the Bay Area.

We sail a Santana 22 called Sailboat Jerry (named after Patrick’s favorite rum). This boat is strong, in great shape, and ready to take us all over the bay area. Patrick purchased it from Spinnaker sailing and it was one of their school fleet of boats meaning it has been well taken care over the years. If you learned to sail from Spinnaker Sailing then you might have sailed our boat!

Patrick used to live on Coronado 27 that was called Surprise Me (hence, the naming of the Columbia to Surprise Me Too). That boat took him and his friends on many adventures around the bay and was his first serious bay boat. It was traded for the Columbia because the owner of the Columbia wanted a smaller boat.

Before that, Patrick and Jo owned and sailed a string of various small sailing dinghies ranging from Snark (made by Cool) to a wonderfully fun Lido 14. We’ve also sailed a wide range of larger boats all over California.


The Journey Begins

We have a long way to go and many different things we need to do before we are actually ready to set sail for good on this journey. So, this blog is going to be about everything we have to do to get ready to go. We are going to review the boats we are sailing, document the work we put into our boats, the resources we use to get Patrick his Captain’s License, the sailing equipment we learn about, our trial runs at collecting great stories, and also our sailing adventures as they happen. There is so much to do and we’d love to take you on our journey with us so follow us here or on Facebook!

LibraryLab – Library Boing Boing is up and Running!

ALA Happy Mutants Rejoice! Library Boing Boing is here with its inaugural post! This is something that I’m very excited about, but haven’t had a chance to be as involved in as I originally would have liked (sorry Jenny and Jason). Basically, the amazing and wonderful Jenny Levine from ALA put together an opportunity to post to the great website boingboing.net using the name Librarylab. The content will be based around libraries and exposing all of the amazing things that libraries do for people on a non-library based forum (which you know I support).

Proposed Mission:
To bring librarians and Boing Boing readers (aka, Happy Mutants) together to generate support for and raise interest in libraries via projects at local libraries.

Proposed Goals:
• Help find and propose content about libraries that could be posted to Boing Boing.

• Provide active ways for Happy Mutants to support and get involved with their local libraries (eg, toolkits, best practices, ideas for local projects).

• Create dynamic programming at library conferences that Library Boing Boingers can then take outside of the library community to promote libraries (eg, SxSW, local community events, etc.).

• Work together to help Happy Mutants advance our shared interests (eg, copyright reform, net neutrality, game culture, digital divide issues, open government, etc.).

• Coordinate an international community of librarians working with their own Happy Mutant groups.

It’s being organized though the ALA Connect medium and you can join the backchannel discussion there. Jason Griffey and Jenny did an amazing job getting the folks together who did all of the background work and laid the foundation. But now, it’s time to get content and that’s where you come in! We’d love to hear what kinds of things your excited about in libraries that you think the world should know about. Have a great maker story from the library? A new library technology or innovation that you think the Happy Mutants would love to hear about? A thought on how folks can connect to the library in a new ways that people should know about? Tell us about something you think should be up on Boing Boing and see it up on the blog!

This Facebook Ad Campaign Might Save Your School Library

John Chrastka is a BOSS! This is a guest post from him about his campaign to get signatures on the White House Petition on School Libraries

On Wednesday, January 25th, a call went out for donations to help support a targeted advertisement via Facebook in support of the White House Petition on School Libraries. Quick creative, keywords, and copy were built about the petition and fielded to an initial audience of 3.8 million people. By 10pm that evening, 34 individual donors pledged $1,250 in support of this outreach. The initial ad targeted Facebook users people who have keywords on their profiles indicating that they were supporters of libraries, reading, and books, or were professionally involved in the library field. From 2pm CST on 1/25 through 2pm CST on 1/27, the ad was seen at least once by 255,000 people.

It quickly became apparent that the funding could be used for more targeted advertising to a wider audience. Within the first 24 hours, ALA’s Office for Library Advocacy created a special post on the I Love Libraries Facebook page to support this project. By Friday at Noon CST, five new ads with extensive, targeted keywords were fielded to the following groups out among the public: Libraries, Books and Writing, Education, Parents, and Friends of I Love Libraries Fans. A 6th group, ‘Civic Minded’, is ready to roll in case we need it. This phase of the campaign has a potential audience of 44 million people and will direct them to the special ILL page. The keywords and creative for this phase are attached and available to you open-source for future use in local, statewide and regional campaigns.

As the campaign wraps up after February 4th, a full set of statistics about the efficacy of these keywords will be available for you to benchmark your own projects.

This ad campaign is not the only thing helping this petition along nor is it the only driver. We could have $10k to spend but with our run way we need word of mouth and friends and family to help us deliver as well. We have 7 days (through Feb 4) to make it happen across the library ecosystem as we use our networks to get the word out. Help light a fire yourself by posting and sharing the petition and the I Love Libraries FAQ.

Thanks to Jaimie Hammond for her social media skills and creativity, Marci Merola at ALA OLA for her leadership on ESEA reauthorization and school libraries, and the ALATT crew for stepping up when it is needed.

Thanks to PC Sweeney for the guest post. (no John, Thank you!)

John Chrastka | jchrastka@associadirect.com | facebook.com/chrastka

The ALA Think Tank’s Partyhard Guide to #alamw12

Alright team, here it is in all its glory! The ALA Think Tank’s Party Hard Guide to ALA Midwinter 2012. Each of these links to an event in Facebook because they are not all on the official conference scheduler and they are not all Official Conference events. Some of these are just meetups and good times put together by folks who want to meet and network. The events that don’t have a link are only in the conference scheduler and for some reason the links don’t work in the scheduler. But if you want to try, here is a link to take you to all the Official Social Events at ALA.

I have a strong belief that these social events are becoming more and more important. We trade ideas, talk, celebrate our profession, network and meet people, and freely brainstorm amazing new ideas. I can’t tell you how many things have come to my career by simply talking and interacting with librarians in these social events. I have so many stories about some of the things that have happened through these events that I won’t share the details of them here, but know that most of the things I talk about on this blog were helped in some great way by the people I’ve met. So I’m not asking you, I’m telling you (especially newcomers to the field) take the time to socialize and meet everyone you can! With that in mind, here is my current list of networking and meeting opportunities at ALA Midwinter 2012.

Thursday
Pre-ALA EL & Friends Meetup
8:30pm-?
Iron Cactus Mexican Grill And Bar

Friday
Lita Happy Hour
5pm-8pm
City Tavern 1402 Main Street, Dallas, Texas

YA Lit Trivia Night FUNdraiser
8pm-10pm
Omni Hotel, Dallas Room B

Emerging Leaders Meetup
8pm-10pm
City Tavern 1402 Main Street, Dallas, Texas

Saturday
Yalsa Happy Hour
5:30-7pm
Iron Cactus

NMRT Social,
5:30pm-7:30pm
The City Tavern, in Dallas, TX

The 5th ALA MW Newbie & Veteran Librarian Tweet-up
7:30pm-10pm
Anvil Pub, 638 Elm St, dallas TX

ALA MW ’12 After-Hours Social
10pm-2am (or they kick us out)
LaGrange 2704 Elm Street, Dallas, Texas

Sunday
Hacklibschool / Library Boing Boing Meetup
7:00pm-9:00pm
Adairs Saloon 2624 Commerce St. dallas TX

Social (GLBT RT)
6:00pm-8:00pm
Dallas Public Library, J. Erik Jonsson Central Branch, 1515 Young Street, 4th Floor Gallery.

Elsevier Desert Reception
7:00pm-11:00pm
Eddie Deen’s Ranch, 944 S. Lamar St., Dallas TX

The Amazing Erica Findley even made a map! Check it out.

I’m sure there are far more being put together that I don’t know about. If you know of one, feel free to leave a comment below, email me, reach me on twitter, or Facebook, and let me know! I’ll add them to the master list.

Librarians, Tell Amazon to Piss Off And Go Buy Nooks!

Libraries need to get away from Amazon and Kindles and jump on board with Nooks. I’m not saying this for any reason except that Barnes and Noble is a much better company for libraries to partner with. If you want to see reasons why you shouldn’t bother with Kindles, then you should watch this video from Sarah Houghton But I’m not going to make that argument myself. I’ve had enough with all that. Instead I’m going to tell you all the reasons that I loved working with Barnes and Noble to get our eReader lending program going with a collection of Nooks. I’m not even going to defend the collection itself (I’ll do that in another post)

First of all, this whole thing started because someone just called my library one day and offered us $4,000 from a Cable Co-Op grant for no good reason at all. They just wanted us to use the money for some kind of technology. I offered the idea of eReaders and they went for it. Not only did they go for it, but so did my administration (since they didn’t have to pay for it anyway).

Click here for Sacramento PL's Guide to Nook Lending
So, I spent about 6-7 months procrastinating and watching the eReader environment play out for a while and it didn’t look like it was going well. The Kindles/Overdrive/Amazon/Publishers debacle was killing my enthusiasm for the project. I researched what I thought was everyone’s experience with Amazon and Kindle because using those was my original intention. Buffy Hamilton told me about her experience with Amazon and so did a bunch of other librarians. They had everything from really positive experiences to really bad ones. Soon, I realized that the very bad stories started to outweigh the positive few and I was getting worried. I started to HATE this project and put it off even longer.

Finally, I found out about Sacramento Public’s Nook Lending collection at the California Library Association Conference and I spent some time watching their presentations and talking to the Barnes and Noble reps that were there. They were enthusiastic to work with libraries and librarians to put these collections together. They had ideas and wanted to share them. They spoke candidly and told me all of their concerns with the pressure from publishers and what I should expect in the future.

A couple of weeks later I called my local Barnes and Noble and I got exactly the same treatment! I couldn’t believe it! I was guided to the closest Barnes and Noble with a Community Relations Manager (CRM – Key word to me being “Community”) who then guided me through the whole process of ordering the maximum number of Nooks I could order, while balancing with gift cards for the purchasing of eBooks from the website. They are even coming to our library to give my staff a hands-on training on how to use the Nooks. They even went so far as to offer to teach classes to the public about how to use the Nooks! To say I was impressed was an unimaginable understatement. I know they’re just trying to sell more Nooks, but they won me over! Also, they bought me and the employee that I brought with me a coffee. Nothing buys a librarian’s love like free coffee.

If you want to start a Nook collection, call your local Barnes and Noble and ask to speak to a CRM (Community Relations Manager). If your experience is half of what mine was, this would make them the best vendor on the planet.

Got the MLIS? How do you go from paper to interview?

I spent some time reviewing some applications with a written question and answer portion for a position in our library system a couple of weeks ago and it got me thinking about all of the times that I have done this as a manager. The most difficult applications to apply to, and for me to review are those with a couple of questions to answer. But then again, those are the best for you to get your foot in the door. If there aren’t any essay questions, there is always the cover letter. In either case, I’m going to give you a list of the things you can do that will put you ahead of the majority of the applications for librarian positions that I have read. I’m partly doing this for you, but also because when a position opens in library land, there are hundreds of applications that the management team and HR have to wade through so I’m writing this, in part, for the sake of their sanity (and mine).

Be positive
When you’re answering an essay question or writing a cover letter, this is your first impression to your future employer. I want to hire happy people! Everyone I know wants to hire happy people! I mean, even McDonalds wants to hire happy people! And, because you’re deciding to work in a library, I know that you MUST be a happy person. So, when you write, make sure you use positive language. Don’t speak negatively of previous employers, bash co-workers, or even generally complain about anything. I want to hear about why you are so excited and happy to be applying for this position that you couldn’t possibly even think of anything negative while the option of working here may exist for you. I know we all have bad days, I know you’ve had jobs that were horrible, I know you’ve worked for horrible bosses or with horrible co-workers. But I want to also know that you don’t dwell on those things and won’t bring that into our workplace.

Be passionate or at least sound excited
You’re applying for a job! There is actually a job out there in library world for which you are able to apply! You should be excited! You should be thrilled! That should come through in the way that you’re answering the questions and writing your cover letter. You can even mention how excited you are to be applying, or talk about how passionate you are about Anime or Innovative Services to Teens or Database research. Whatever it is, be excited about it! If you’re applying for a library job and you’re not excited about it, I’m begging you, please don’t apply!

Answer the question
Ok, listen to me on this one. Listen very closely! Answer the freaking question. No, really… I’m begging you! This alone will put you so far ahead of most of the applicants that it is absolutely ridiculous. Especially if the question is something like “name a time when you had a conflict,” or “or talk about a time you couldn’t answer a question.” The point of questions like these is to see that you critically thought about where you might have failed, where you succeeded, or what you would do given the opportunity to do either. If you said that you did XYZ, but learned that you made a mistake and after thinking about it, researching it, or talking to supervisors or peers, you realized that should have done ABC, and then talk about why, YOU WILL WIN! Or if you did it the right way the first time and then explain why you believe you did the right thing, YOU WILL WIN! Or, if you’ve never had a conflict with a fellow employee or patron, but explain what you would do if you did and show that you are capable conflict resolution (for example), YOU WILL WIN!! Here is an example of what not what to write.

Ex.
Question- Name a time when XYZ
Your answer – I have never had that happen.

This is a fail. But it is a fail that we see in interviews and in writing all the time. Never answer like this. If you’ve never had that happen, tell me why you think that is, or what you would do if it ever did happen.

Don’t employ exceedingly grandiose terminology
I know you’re smart. I’ve seen your resume/application, I know what schools you went to, I should have an idea about your education level. I also have a hundred other applications to get through in the next two hours. If I have to get out the dictionary to get through yours, your application will find the garbage can even quicker. The best thing you can do is answer the questions or write the cover letter efficiently and effectively. I don’t need a lot of frills or language. I need to get a good strong answer that gives me a good picture of what kind of person you are and that you have the ability to give me the information I need. I’m also getting a clear picture of the kind of person you are through your writing, if you write like you have something to prove, then I’m not going to believe that you think you can do the job. Also, because you work with the public, I want to know that you can communicate with the public.

Have it Reviewed
This is important too. Mitsakes you make when witing a answer to an question show that you don’t take the care or time to want to make the job. There is no shame in having someone review your answers if you can. Always take that opportunity. I know that I have a large group of peers that I rely heavily on for reviewing what I write when it comes to more professional writing than my blog. There is nothing worse than having to struggle through a poorly written application. I always feel bad for the person. I think, don’t these people have friends? If not, why not? But sometimes its hard to find friends. In which case, get on Twitter, Facebook, Google+, or even Myspace and ask around. Someone will most likely help you out. If you are a librarian and have no other friends and need someone to review your application, I might even be able to help (maybe).

Don’t write too much
This is simple, please don’t write a long overdrawn essay when a paragraph will do just fine. Unless they are asking for a one page essay, this is a cover letter, or there is only one question to answer, I would always try to keep things to somewhere around ten sentences. Just like in college, you don’t get extra points for writing more than what the professor asked for. If they ask for one page, please only write one page. The extra time I have to spend reading your three page essay, when I still have 100 more essays to read that same day, will make me want to kill kittens with bags full of puppies.

Don’t write too little
Don’t write to little.

Don’t bullshit the answer
If you don’t have a good answer, don’t lie about it. Typically, it’s pretty easy to tell if you’re telling a BS story or not. The better route, as I talked about in the answering the question part of this blog, is to say what would happen if you did have an answer. So, for example, if you never worked at the reference desk, but the question is about answering reference questions, you can say that you have never done reference work, but if you had a reference question to answer, you would do it through doing the following steps (and then outline the steps to answer a reference question). Or, if there is no question to answer and this is a cover letter for a job you’ve never worked, you can say that if you had the job you would do XYZ as well.

Here is an extra tip
All of these tips also work in the interview. Now get out there and Make It Happen.

Battledecks at #calibconf 2011, the Slides, the Video, the Awesome

Here are the slides and video (thanks to Marie Slim) from the California library association 2011 conference in Pasadena. Thank you to everyone who made this whole thing happen! The Winner was Glen Warren who took the championship away from last year’s winner, Lori Bowen Ayre. The competition was fierce, the battle was epic and the winner was clear. This year’s champion received the Gold Microphone and a t-shirt of their choice from the Library Advocacy Store.

Thank Your Senators for their Support (or send them something anyway)

Alright team… After yesterday’s Tweet campaign to show support for School Libraries I was wondering what to do next. I mean, what do we do if they do get supported? How can we show our appreciation? Well, luckily I didn’t have to think about it too long. I received this email from Ann Crewdson on the ALA Council Listserv.

Hi all,

I had to share this piece of positive information with you all. I just got off with the phone with Senator Cantwell’s legal aide after asking her to support school librarians. I told her it was “me again.” She laughed. I told her that if Senator Cantwell supports school librarians I would send her a personalized READ poster signed by educators, just like the one I’m giving Senator Patty Murray for championing schools, kids and reading. It piqued her interest. She said chocolates wouldn’t make it through the office but a poster would!

So there you go… Thank your Senator with an ALA READ Poster. I intend to make one from the READ cd from the ALA store and put a pair of tennis shoes in the middle for my Senator (who is known as the “mom in tennis shoes”). And Senator Canwell won’t get hers until she supports school librarians. 🙂

What’s everyone else doing?

Ann Crewdson
Councilor-at-Large 2011-2013

I think this is a great idea! We need to show our thanks to our senators who do support libraries and librarians. Personally, I would prefer the chocolate, but I see her point that it wouldn’t make it out of the office. Anyway, if your senator supports school libraries or public libraries, at the very least we need to be thanking them in some way. A signed poster is a great way to do this because they may hang it up and it would serve as a constant reminder that libraries are important! Or… If you send a Read Poster that is signed by children in your library or some other little way to yank on some heartstrings of our politicians maybe they will change their minds if they don’t support libraries.

My whole point here is that maybe we should all send our local politicians a signed read poster? Or, maybe a read poster with your library’s children on it? What are your thoughts?

If you want to purchase a read poster, here is the ALA Store!

For a custom Read Poster I found this link too. Its even cheaper than a ALA Read Poster.

The ALA has created the ALA Digital Content and Libraries Working Group

The ALA has created the ALA Digital Content and Libraries Working Group which I think may be a good step in the right direction with the encroaching of eBooks, ePublishing, eDistribution, and just about eEverything else. I recieved the email below on the ALA Council Listserv from Molly Raphael who is the current President of the American Library Association. Let me know what you think of this development and ALA’s role in digital content and information.

New digital forms of information offer rich and extraordinary opportunities for libraries to expand community access to information and to revolutionize in positive ways the relationship between libraries and users. At the same time, these new forms of digital content pose new challenges for libraries.

As libraries struggle to meet these challenges of providing digital content in an environment characterized by significant uncertainty and changing on a daily basis, there is a need for this Association-wide group of experts, broadly representative of the many constituencies within the library community, that can proactively address these digital content opportunities and issues at the highest level and from both a policy and practical perspective.

To this end, the ALA Digital Content and Libraries Working Group will be charged to:

  • Advise the Association regarding opportunities and issues related to libraries and digital content and the provision of equitable access to digital content for all.
  • Explore, analyze and share information on various options for expanding access to digital content for libraries and the public and for overcoming legal, technological, policy and economic barriers to equitable access
  • Suggest information and training that would be of use to librarians so that they can make informed choices, serve as advocates for digital access, and design and support digital services.
  • Advise the Association on efforts to increase public awareness and understanding of issues related to access to digital content and the challenges to/role of libraries in providing equitable access to digital resources.
  • Assist in the identification of strategies to influence decision makers—whether government officials, publishers, other information service providers, interest groups, and others—to effect changes that would assist libraries in better serving their communities.
  • Address specific issues such as Business Models, Accessibility, Privacy, Education for the Library Community, Public Outreach and Publisher/Service Provider Relations through working subcommittees, bringing in other experts and advisors as appropriate.
  • Serve as formal liaisons to various ALA and ALA affiliate groups (examples would include the divisions, round tables, ethnic affiliates, and ALA Accessibility Assembly).
  • As appropriate, reach out to other organizations and experts in other fields in order to better understand the broad technological, social and economic environments and trends and their potential impact on libraries
  • Working Group members have been selected based on their high level of expertise and range of experience regarding libraries and digital content, and to be broadly representative of the various constituencies within the Association and library community and various types of libraries and library situations. A list of members of the new Working Group is attached as well as additional details on the Working Group’s scope of work and proposed responsibilities. We are grateful for their willingness to serve and especially for the willingness of the two co-chairs , Sari Feldman and Robert Wolven, to lead this very important effort. ALA President-elect Maureen Sullivan has volunteered to serve as the Executive Board’s liaison.