Two Awesome Internet Things that Libraries Should be a Part of

Last week I took a good look at two different websites that I think could help libraries out quite a bit. Take a look and tell me how you feel about it.

LoudSauce
Is a crowdfunded media buying platform that lets people spread the word about things that they think matter. They’re vision is “to transform the medium of advertising from one that primarily drives consumption to one of civic participation. What if we had more power to shape which messages were promoted on our streets? What if our billboards inspired us toward a future we actually wanted?”

Basically, this is just like the Kickstarter website that I’ve written about except for advertising through various multi-media things billboards, radio commercials, televison ads, etc… Since, I know that libraries spend almost nothing on advertising everything awesome that we provide, this could be an amazing way to promote our stuff! All you have to do is put together a campaign, let your friends know about it, and hopefully get them to give a couple bucks to make it happen. My big complaint here is that there is no way to search the campaigns that are going on now. I wanted to search for library campaigns but I couldn’t find any. Its a brand new website so maybe that’s coming.

LiquidSpace
“ Book last minute or plan ahead. Browse, reserve, and check in to space immediately at hip coworking venues, high-end business centers, or handy hotel lobbies or libraries. With LiquidSpace, choose a better space for what you need to do now.”

In the Silicon Valley there is a huge movement towards these kinds communally available workspaces for local start-ups and business meetings. In fact, there are some businesses that cropped up that ONLY provide a comfortable workspace and what’s worse is that people are actually paying for what libraries already offer!

Almost all libraries have rooms and workspaces available to the public for free but don’t have an efficient way to manage them. This would solve that problem since this also works as a great online room reservation system. There is a mobile app and a web version. I set it up for my libraries and it only took a couple of minutes. All you have to do is put your library or its meeting rooms on the website and people can reserve the meeting rooms, or they can find out about your library as a workspace in the community.

LibraryLab – Library Boing Boing is up and Running!

ALA Happy Mutants Rejoice! Library Boing Boing is here with its inaugural post! This is something that I’m very excited about, but haven’t had a chance to be as involved in as I originally would have liked (sorry Jenny and Jason). Basically, the amazing and wonderful Jenny Levine from ALA put together an opportunity to post to the great website boingboing.net using the name Librarylab. The content will be based around libraries and exposing all of the amazing things that libraries do for people on a non-library based forum (which you know I support).

Proposed Mission:
To bring librarians and Boing Boing readers (aka, Happy Mutants) together to generate support for and raise interest in libraries via projects at local libraries.

Proposed Goals:
• Help find and propose content about libraries that could be posted to Boing Boing.

• Provide active ways for Happy Mutants to support and get involved with their local libraries (eg, toolkits, best practices, ideas for local projects).

• Create dynamic programming at library conferences that Library Boing Boingers can then take outside of the library community to promote libraries (eg, SxSW, local community events, etc.).

• Work together to help Happy Mutants advance our shared interests (eg, copyright reform, net neutrality, game culture, digital divide issues, open government, etc.).

• Coordinate an international community of librarians working with their own Happy Mutant groups.

It’s being organized though the ALA Connect medium and you can join the backchannel discussion there. Jason Griffey and Jenny did an amazing job getting the folks together who did all of the background work and laid the foundation. But now, it’s time to get content and that’s where you come in! We’d love to hear what kinds of things your excited about in libraries that you think the world should know about. Have a great maker story from the library? A new library technology or innovation that you think the Happy Mutants would love to hear about? A thought on how folks can connect to the library in a new ways that people should know about? Tell us about something you think should be up on Boing Boing and see it up on the blog!

This Facebook Ad Campaign Might Save Your School Library

John Chrastka is a BOSS! This is a guest post from him about his campaign to get signatures on the White House Petition on School Libraries

On Wednesday, January 25th, a call went out for donations to help support a targeted advertisement via Facebook in support of the White House Petition on School Libraries. Quick creative, keywords, and copy were built about the petition and fielded to an initial audience of 3.8 million people. By 10pm that evening, 34 individual donors pledged $1,250 in support of this outreach. The initial ad targeted Facebook users people who have keywords on their profiles indicating that they were supporters of libraries, reading, and books, or were professionally involved in the library field. From 2pm CST on 1/25 through 2pm CST on 1/27, the ad was seen at least once by 255,000 people.

It quickly became apparent that the funding could be used for more targeted advertising to a wider audience. Within the first 24 hours, ALA’s Office for Library Advocacy created a special post on the I Love Libraries Facebook page to support this project. By Friday at Noon CST, five new ads with extensive, targeted keywords were fielded to the following groups out among the public: Libraries, Books and Writing, Education, Parents, and Friends of I Love Libraries Fans. A 6th group, ‘Civic Minded’, is ready to roll in case we need it. This phase of the campaign has a potential audience of 44 million people and will direct them to the special ILL page. The keywords and creative for this phase are attached and available to you open-source for future use in local, statewide and regional campaigns.

As the campaign wraps up after February 4th, a full set of statistics about the efficacy of these keywords will be available for you to benchmark your own projects.

This ad campaign is not the only thing helping this petition along nor is it the only driver. We could have $10k to spend but with our run way we need word of mouth and friends and family to help us deliver as well. We have 7 days (through Feb 4) to make it happen across the library ecosystem as we use our networks to get the word out. Help light a fire yourself by posting and sharing the petition and the I Love Libraries FAQ.

Thanks to Jaimie Hammond for her social media skills and creativity, Marci Merola at ALA OLA for her leadership on ESEA reauthorization and school libraries, and the ALATT crew for stepping up when it is needed.

Thanks to PC Sweeney for the guest post. (no John, Thank you!)

John Chrastka | jchrastka@associadirect.com | facebook.com/chrastka

The ALA Think Tank’s Partyhard Guide to #alamw12

Alright team, here it is in all its glory! The ALA Think Tank’s Party Hard Guide to ALA Midwinter 2012. Each of these links to an event in Facebook because they are not all on the official conference scheduler and they are not all Official Conference events. Some of these are just meetups and good times put together by folks who want to meet and network. The events that don’t have a link are only in the conference scheduler and for some reason the links don’t work in the scheduler. But if you want to try, here is a link to take you to all the Official Social Events at ALA.

I have a strong belief that these social events are becoming more and more important. We trade ideas, talk, celebrate our profession, network and meet people, and freely brainstorm amazing new ideas. I can’t tell you how many things have come to my career by simply talking and interacting with librarians in these social events. I have so many stories about some of the things that have happened through these events that I won’t share the details of them here, but know that most of the things I talk about on this blog were helped in some great way by the people I’ve met. So I’m not asking you, I’m telling you (especially newcomers to the field) take the time to socialize and meet everyone you can! With that in mind, here is my current list of networking and meeting opportunities at ALA Midwinter 2012.

Thursday
Pre-ALA EL & Friends Meetup
8:30pm-?
Iron Cactus Mexican Grill And Bar

Friday
Lita Happy Hour
5pm-8pm
City Tavern 1402 Main Street, Dallas, Texas

YA Lit Trivia Night FUNdraiser
8pm-10pm
Omni Hotel, Dallas Room B

Emerging Leaders Meetup
8pm-10pm
City Tavern 1402 Main Street, Dallas, Texas

Saturday
Yalsa Happy Hour
5:30-7pm
Iron Cactus

NMRT Social,
5:30pm-7:30pm
The City Tavern, in Dallas, TX

The 5th ALA MW Newbie & Veteran Librarian Tweet-up
7:30pm-10pm
Anvil Pub, 638 Elm St, dallas TX

ALA MW ’12 After-Hours Social
10pm-2am (or they kick us out)
LaGrange 2704 Elm Street, Dallas, Texas

Sunday
Hacklibschool / Library Boing Boing Meetup
7:00pm-9:00pm
Adairs Saloon 2624 Commerce St. dallas TX

Social (GLBT RT)
6:00pm-8:00pm
Dallas Public Library, J. Erik Jonsson Central Branch, 1515 Young Street, 4th Floor Gallery.

Elsevier Desert Reception
7:00pm-11:00pm
Eddie Deen’s Ranch, 944 S. Lamar St., Dallas TX

The Amazing Erica Findley even made a map! Check it out.

I’m sure there are far more being put together that I don’t know about. If you know of one, feel free to leave a comment below, email me, reach me on twitter, or Facebook, and let me know! I’ll add them to the master list.

Got the MLIS? How do you go from paper to interview?

I spent some time reviewing some applications with a written question and answer portion for a position in our library system a couple of weeks ago and it got me thinking about all of the times that I have done this as a manager. The most difficult applications to apply to, and for me to review are those with a couple of questions to answer. But then again, those are the best for you to get your foot in the door. If there aren’t any essay questions, there is always the cover letter. In either case, I’m going to give you a list of the things you can do that will put you ahead of the majority of the applications for librarian positions that I have read. I’m partly doing this for you, but also because when a position opens in library land, there are hundreds of applications that the management team and HR have to wade through so I’m writing this, in part, for the sake of their sanity (and mine).

Be positive
When you’re answering an essay question or writing a cover letter, this is your first impression to your future employer. I want to hire happy people! Everyone I know wants to hire happy people! I mean, even McDonalds wants to hire happy people! And, because you’re deciding to work in a library, I know that you MUST be a happy person. So, when you write, make sure you use positive language. Don’t speak negatively of previous employers, bash co-workers, or even generally complain about anything. I want to hear about why you are so excited and happy to be applying for this position that you couldn’t possibly even think of anything negative while the option of working here may exist for you. I know we all have bad days, I know you’ve had jobs that were horrible, I know you’ve worked for horrible bosses or with horrible co-workers. But I want to also know that you don’t dwell on those things and won’t bring that into our workplace.

Be passionate or at least sound excited
You’re applying for a job! There is actually a job out there in library world for which you are able to apply! You should be excited! You should be thrilled! That should come through in the way that you’re answering the questions and writing your cover letter. You can even mention how excited you are to be applying, or talk about how passionate you are about Anime or Innovative Services to Teens or Database research. Whatever it is, be excited about it! If you’re applying for a library job and you’re not excited about it, I’m begging you, please don’t apply!

Answer the question
Ok, listen to me on this one. Listen very closely! Answer the freaking question. No, really… I’m begging you! This alone will put you so far ahead of most of the applicants that it is absolutely ridiculous. Especially if the question is something like “name a time when you had a conflict,” or “or talk about a time you couldn’t answer a question.” The point of questions like these is to see that you critically thought about where you might have failed, where you succeeded, or what you would do given the opportunity to do either. If you said that you did XYZ, but learned that you made a mistake and after thinking about it, researching it, or talking to supervisors or peers, you realized that should have done ABC, and then talk about why, YOU WILL WIN! Or if you did it the right way the first time and then explain why you believe you did the right thing, YOU WILL WIN! Or, if you’ve never had a conflict with a fellow employee or patron, but explain what you would do if you did and show that you are capable conflict resolution (for example), YOU WILL WIN!! Here is an example of what not what to write.

Ex.
Question- Name a time when XYZ
Your answer – I have never had that happen.

This is a fail. But it is a fail that we see in interviews and in writing all the time. Never answer like this. If you’ve never had that happen, tell me why you think that is, or what you would do if it ever did happen.

Don’t employ exceedingly grandiose terminology
I know you’re smart. I’ve seen your resume/application, I know what schools you went to, I should have an idea about your education level. I also have a hundred other applications to get through in the next two hours. If I have to get out the dictionary to get through yours, your application will find the garbage can even quicker. The best thing you can do is answer the questions or write the cover letter efficiently and effectively. I don’t need a lot of frills or language. I need to get a good strong answer that gives me a good picture of what kind of person you are and that you have the ability to give me the information I need. I’m also getting a clear picture of the kind of person you are through your writing, if you write like you have something to prove, then I’m not going to believe that you think you can do the job. Also, because you work with the public, I want to know that you can communicate with the public.

Have it Reviewed
This is important too. Mitsakes you make when witing a answer to an question show that you don’t take the care or time to want to make the job. There is no shame in having someone review your answers if you can. Always take that opportunity. I know that I have a large group of peers that I rely heavily on for reviewing what I write when it comes to more professional writing than my blog. There is nothing worse than having to struggle through a poorly written application. I always feel bad for the person. I think, don’t these people have friends? If not, why not? But sometimes its hard to find friends. In which case, get on Twitter, Facebook, Google+, or even Myspace and ask around. Someone will most likely help you out. If you are a librarian and have no other friends and need someone to review your application, I might even be able to help (maybe).

Don’t write too much
This is simple, please don’t write a long overdrawn essay when a paragraph will do just fine. Unless they are asking for a one page essay, this is a cover letter, or there is only one question to answer, I would always try to keep things to somewhere around ten sentences. Just like in college, you don’t get extra points for writing more than what the professor asked for. If they ask for one page, please only write one page. The extra time I have to spend reading your three page essay, when I still have 100 more essays to read that same day, will make me want to kill kittens with bags full of puppies.

Don’t write too little
Don’t write to little.

Don’t bullshit the answer
If you don’t have a good answer, don’t lie about it. Typically, it’s pretty easy to tell if you’re telling a BS story or not. The better route, as I talked about in the answering the question part of this blog, is to say what would happen if you did have an answer. So, for example, if you never worked at the reference desk, but the question is about answering reference questions, you can say that you have never done reference work, but if you had a reference question to answer, you would do it through doing the following steps (and then outline the steps to answer a reference question). Or, if there is no question to answer and this is a cover letter for a job you’ve never worked, you can say that if you had the job you would do XYZ as well.

Here is an extra tip
All of these tips also work in the interview. Now get out there and Make It Happen.

Battledecks at #calibconf 2011, the Slides, the Video, the Awesome

Here are the slides and video (thanks to Marie Slim) from the California library association 2011 conference in Pasadena. Thank you to everyone who made this whole thing happen! The Winner was Glen Warren who took the championship away from last year’s winner, Lori Bowen Ayre. The competition was fierce, the battle was epic and the winner was clear. This year’s champion received the Gold Microphone and a t-shirt of their choice from the Library Advocacy Store.

Thank Your Senators for their Support (or send them something anyway)

Alright team… After yesterday’s Tweet campaign to show support for School Libraries I was wondering what to do next. I mean, what do we do if they do get supported? How can we show our appreciation? Well, luckily I didn’t have to think about it too long. I received this email from Ann Crewdson on the ALA Council Listserv.

Hi all,

I had to share this piece of positive information with you all. I just got off with the phone with Senator Cantwell’s legal aide after asking her to support school librarians. I told her it was “me again.” She laughed. I told her that if Senator Cantwell supports school librarians I would send her a personalized READ poster signed by educators, just like the one I’m giving Senator Patty Murray for championing schools, kids and reading. It piqued her interest. She said chocolates wouldn’t make it through the office but a poster would!

So there you go… Thank your Senator with an ALA READ Poster. I intend to make one from the READ cd from the ALA store and put a pair of tennis shoes in the middle for my Senator (who is known as the “mom in tennis shoes”). And Senator Canwell won’t get hers until she supports school librarians. 🙂

What’s everyone else doing?

Ann Crewdson
Councilor-at-Large 2011-2013

I think this is a great idea! We need to show our thanks to our senators who do support libraries and librarians. Personally, I would prefer the chocolate, but I see her point that it wouldn’t make it out of the office. Anyway, if your senator supports school libraries or public libraries, at the very least we need to be thanking them in some way. A signed poster is a great way to do this because they may hang it up and it would serve as a constant reminder that libraries are important! Or… If you send a Read Poster that is signed by children in your library or some other little way to yank on some heartstrings of our politicians maybe they will change their minds if they don’t support libraries.

My whole point here is that maybe we should all send our local politicians a signed read poster? Or, maybe a read poster with your library’s children on it? What are your thoughts?

If you want to purchase a read poster, here is the ALA Store!

For a custom Read Poster I found this link too. Its even cheaper than a ALA Read Poster.

A Visual History of (Professional) Partying: For JP

I have many reasons to publicly thank JP Porcaro. Most notably, his philosophy on partying as a professional activity. In fact, its been such a significant influence on my professional career (ALA Think Tank, networking, conferences, in my community, fundraising, library programs) that I’m going to be presenting on the importance of partying as a professional activity at this year’s California Library Association Conference in Pasadena with Jill Sonnenberg and Annie O’Dea Hestbeck. This presentation will be the only one to cross the professional barrier between CLA and CLSA so if you’re in school libraries or public or academic come out and check out what we have to say. You brain will implode with awesome.

There will also be an EPIC afterparty (networking social) somewhere in Pasadena organized by Jill and myself.

So, to further the professional discussion, I bring you this history of partying info-graphic.

#calibconf Battledecks: The Battle Continues!

Announcing the triumphant return of Battledecks to the California Library and School Library Conference!

This fun and exciting program will challenge some of the best Library Presenters in California to show their skill and test their mettle!

Presenters will battle it out to give the best improvisational presentation based upon a set of 10 often humorous, unrelated, and hand-created slides that they are seeing for the first time live on stage. The presenters will face tough judgment and scrutiny from an unbiased and inscrutable team of judges. The best presenter will be determined based upon a variety of criteria but most importantly on their overall level of AWESOME! The most awesome presenter will walk away with the pride and honor of being crowned CLA/CSLA Battledecks champion of 2011.

Awesomeness, entertainment, and hilarity, along with a healthy dose of learning, is guaranteed for all!

Following the state library reception at 7:30pm in the Convention Center Main Deck from 7-8 pm (the same time)

Contenders for the title: (Could it be you? Volunteer!!)

1) Stacy Aldrich
2) Oleg Kagan
3) Derek Wolfgram
4) Lorin Bowen Ayre (Defending Champion)
5) Glen Warren
6) Jennifer Baker

Judges: (Could it be you? Volunteer!!)
1) Rosario Garza
2) Sam McBane Mulford
3) Hildie Verlaine Kraus
4) Kirby McCurtis

Emcee: Patrick Sweeney
Timekeeper/Vanna White: Andrea Davis
Slidemakers: Patrick Sweeney, Ashley Kagan (Burdick), Stephanie Roach
Logo (coming soon): __Anyone a graphic artist?____

Halftime Entertainment: Joan Frye Williams and George Needham in an exhibition Team Battledecks round!

Prizes: (To be Announced)

For more information or to register view the event on Facebook